Investigation of Consumers 'Organic Food Purchases in the Context of the Relationship of Personal Values and Individual Factors - Tüketi̇ci̇leri̇n Organi̇k Gida Satin Alma Ni̇yetleri̇ni̇n Ki̇şi̇sel Değerler İle Bi̇reysel Faktörler İli̇şki̇si̇ Bağlaminda Araştirilmasi*

Abstract

In this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.

The Connections between Ecological Values and Organic Food: Bibliometric Analysis and Systematic Review at the Start of the 21st Century

“…We have to consider the question of the premium prices of some organic products [37], social distinctions [38], and the achievement of sustainability in the widest and most comprehensive sense. These are essential when considering the relationship between attitudes and behavior in relation to ecological values and the consumption of organic food [39]. A number of studies since the 1990s have suggested that values relating to environmental awareness are linked to the purchasing of organic food products [40,41].…”