Perkembangan digitalisasi yang terjadi telah mengubah kebutuhan serta perilaku pelanggan pada saat ini, salah satunya pada sektor Perbankan. Bank merupakan perusahaan dengan fokus yang berorientasi kepada pelanggan dan pihak bank berusaha untuk memenuhi kebutuhan pelanggan dengan menciptakan aplikasi mobile banking yang bisa membantu transaksi perbankan dengan menggunakan smartphone. Penelitian ini bertujuan untuk menganalisa penerapan Technology Acceptance Model (TAM) dengan melibatkan perceived usefulness, behavioral intention to use dan attitude toward using sebagai variabel intervening pada perilaku konsumen mobile banking di Surabaya. Hasil dari penelitian ini memperlihatkan bahwa manfaat kegunaan dari suatu sistem teknologi dapat mempengaruhi minat perilaku penggunaan sistem teknologi tersebut yang disertai dengan sikap penggunaan secara positif.
The importance of maintaining the quality of education of a country, making education in Indonesia also continues to make improvements both from the Elementary School level to the University level. At the University level alone, there is increasing competition between the State and Private Universities to produce more and more qualified graduates. So many universities are starting to think of strategies to win the competition. One of them by maintaining the Service Quality they provide. This study aims to determine the effect of Service Quality on Behavioral Intention or the tendency to behave, with perceived value and customer satisfaction as intervening variable high education students 2012-2016. The results of this study indicate that service quality has a positive and significant influence on perceived value and behavioral intentions, perceived value positively and significantly influence customer satisfaction and behavioral intentions, and customer satisfaction positively and significantly influence behavioral intentions. The results of this study also show that perceived value and customer satisfaction as intervening variables do not successfully mediate the relationship between service quality and behavioral intentions
Empowerment of technology and the use of digital media that are currently practiced through appropriate marketing strategies and tactics will be able to make businesses survive in the midst of the Covid-19 pandemic. Viral marketing strategy is a low-cost effective marketing strategy for mass targeting. Powerful viral promotions can reach thousands of consumers, can inspire them to buy certain branded products, and create a competitive advantage for businesses. This study takes the Tanggulangin leather craft SMEs as one of the centers of the leather industry in Indonesia, with the research variables being viral marketing message strategies, consumer attitudes towards viral marketing, competitiveness ability, and business performance. The study was conducted on 235 respondents who met the requirements of the research provisions. Data analysis using SmartPLS 3. The results obtained are that viral marketing massage has a direct positive effect on consumer attitudes towards viral marketing, competitiveness, and business performance. Consumer attitudes towards viral marketing have a direct positive effect on competitiveness and business performance. In addition, consumer attitudes towards viral marketing partially mediate the relationship between viral marketing messages and competitiveness, and competitive ability partially mediates the relationship between consumer attitudes towards viral marketing and business performance.
Intention to use merupakan salah satu faktor penting yang harus diperhatikan oleh pengembang bank digital dalam membuat keputusan untuk tetap menjadi pilihan utama pengguna bank digital. Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived ease of use, perceived usefulness, security dan trust terhadap intention to use. Jenis penelitian yang dilakukan adalah penelitian kuantitatif dengan teknik purposive sampling menggunakan software smartPLS v4. Hasil penemuan ini menemukan bahwa perceived ease of use dan security tidak memiliki pengaruh secara langsung terhadap intention to use, namun perceived usefulness dan trust memiliki pengaruh yang signifikan dan positif terhadap intention to use aplikasi JAGO.
Semakin ketatnya persaingan bisnis saat ini, menjadikan brand harus mampu menjalin hubungan relasi yang dekat dan erat dengan konsumen agar brand dapat memenangkan pasar. Salah satu hubungan relasi antara customer-brand yang mampu mengikat kedua pihak hingga menyentuh sisi psikologis konsumen adalah brand attachment. Penelitian ini bertujuan untuk menganalisa pengaruh brand attachment terhadap repurchase intention dengan brand commitment sebagai variabel intervening pada customer Crunchaus Salads. Hasil penelitian ini membuktikan bahwa keterikatan dan komitmen konsumen terhadap brand dapat mempengaruhi perilaku pembelian ulang pada brand tersebut.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.