Abstrak: Batik merupakan salah satu ciri khas daerah Tasikmalaya dimana batik sendiri sebagai warisan budaya Indonesia. Keanekaragaman motif batik dalam budaya Indonesia berasal dari daerah-daerah yang ada di Indonesia yang tentunya tiap daerah mempunyai corak batik yang khas. Begitupula dengan batik Tasikmalaya yang memiliki ciri khas tersendiri, secara umum terdiri atas tiga karakter utama yaitu batik sukapura, sawoan dan tasikan. Namun demikian batik tasikmalaya masih kalah pamor dibandingkan dengan batik asal Solo dan Pekalongan. Kegiatan ini bertujuan sebagai salah satu sarana pemasaran produk dan perluasan pasar domestik serta kesempatan mempromosikan karya-karya binaan UMKM khususnya batik di ajang pameran pada acara Pameran Pasar Keuangan Rakyat di Pangandaran Abstract: Batik is one of the characteristics of the Tasikmalaya region where batik itself is a cultural heritage of Indonesia. The diversity of batik motifs in Indonesian culture comes from regions in Indonesia, which of course each region has a unique batik style. Likewise with Tasikmalaya batik which has its own characteristics, in general consists of three main characters namely sukapura batik, sawoan and tasikan. However, tasikmalaya batik is still less prestige compared to batik from Solo and Pekalongan. This activity aims as a means of product marketing and expansion of the domestic market as well as an opportunity to promote the works of SMEs, especially batik, at the exhibition at the People's Financial Market Exhibition in Pangandaran

This study aims to describe: (1). Promotion uses social media to influence purchasing decisions (2). Promotion with social media so that it can influence the word of mouth market (3) Promotion of word of mouth market in influencing product purchases (4) Promotion using social media word of mouth market in influencing product purchases. The method uses Quantitave, data collection techniques with questionnaires, samples with purposive sampling with a total of 150. Conclusions: (1) Social media promotion has an effect on product purchases with t-count = 8,664 value 0.000 < 0.05, coefficient value = 0.792, (2) Social media promotion affects word of mouth with, t-count = 4.395 with value = 0.000 <0.05, coefficient value = r 0.395, (3). Word of mouth market has an influence on product purchases, with t-count = 4.821 with a value = 0.000 <0.05, coefficient = 0.440 (4). Social media promotion affects purchasing decisions, with a coefficient = 0.0906 value = 0.0217 <0.05.

In carrying out its duties and obligations, the KSPM (Capital Market Study Group) Universtas Siliwangi must provide education and outreach to the general public and students of Siliwangi universities in particular. In addition, the KSPM Siliwangi University must also establish cooperative relations with other institutions both at the faculty level in other universities or universities. So as to maximize the performance of Siliwangi University KSPM to be always active and develop with other KSPM circles, in this case the capital market group in Unswagati named KSE (Economic Study Group) The form of this activity is a panel discussion as a means of exchanging information that is educational and literacy to discuss about Capital Market knowledge, the performance of management and as a form of hospitality visits. This comparative study was attended by 14 people from the board of KSPM Siliwangi University by taking the theme let’s share, let’s study. The target in this activity is the Management of the KSPM Siliwangi University, Tasikmalaya.The results of the program are to increase knowledge and insights that will be applied to the progress of the organization, namely KSPM, especially in capital market education and literacy, in addition to learning the advantages of other KSPM in order to improve work programs for the better.

ABSTRAKAdanya ketertarikan dari akademisi dan masyarakat untuk menjadi investor pasar modal di Bursa Efek Indonesia, namun tanpa dukungan dan pengetahuan tentang apa dan bagaimana cara berinvestasi di pasar modal. Hal ini menjadikan latar belakang pengabdian pada masyarakat untuk edukasi literasi dan inklusi pasar modal.Maka dari itu untuk mendukung hal tersebut diadakan program NICP (New Investor Class Program) yang diselenggarakan oleh PT. Reliance Sekuritas Indonesia, Tbk melalui GIBEI-FE UNSIL-RELI.Program ini bertujuan untuk mengedukasi secara menyeluruh mengenai literasi dan inklusi pasar modal untuk menjadi seorang investor yang berkualitas di pasar modal dan tentunya dapat meningkatkan jumlah investor pasar modal khususnya di Kota Tasikmalaya. Luaran kegiatan program ini adalah kemampuan menangkap peluang Investor dan calon investor pada kegiatan kuliah umum pasar modal serta pengenalan pasar modal pada seluruh kalangan masyarakat, peningkatan pengetahuan Investor/calon investor serta kalangan masyarakat akan pasar modal, Peningkatan Jumlah Investor dalam pembukaan rekening saham, Peningkatan pengetahuan dan kemampuan dalam berinvestasi di Pasar Modal Kata Kunci: bursa efek Indonesia; inklusi; literasi; pasar modal. ABSTRACTThere is interest from academics and the public to become capital market investors in the Indonesia Stock Exchange, but without the support and knowledge of what and how to invest in the capital market. This makes the background of community service for literacy education and capital market inclusion. Therefore to support this, a NICP (New Investor Class Program) program is held by PT. Reliance Sekuritas Indonesia, Tbk through GIBEI-FE UNSIL-RELI. This program aims to thoroughly educate the literacy and capital market inclusion to become a quality investor in the capital market and can certainly increase the number of capital market investors, especially in the City of Tasikmalaya. The output of this program is the ability to capture the opportunities of investors and prospective investors in capital market public lectures and the introduction of capital markets to all people, increase investor / prospective investor knowledge and the public about the capital market, increase the number of investors in opening stock accounts, increase knowledge and the ability to invest in the Capital Market.

Alasan yang melatarbelakangi penelitian ini, adalah keputusan mahasiswa untuk berinvestasi masih terlalu rendah. Tidak semua mahasiwa berminat untuk melakukan investasi. Faktor penyebab yang di duga kuat melatar belakangi hal tersebut adalah karena persepsi risiko dan sikap toleransi mahasiswa. sehingga tujuan penelitian ini adalah untuk mengetahui dan menganalisis. Persepsi Risiko Dan Sikap Toleransi Mahasiswa Terhadap Keputusan Investasi. Adapun metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner dan analisis data dilakukan dengan analisis uji korelasi, uji determinasi dan uji t. Hasil penelitian menunjukkan bahwa persepsi risiko berpengaruh terhadap keputusan investasi mahasiswa , sikap toleransi risiko mahasiswa berpengaruh terhadap keputusan investasi dan persepsi risiko dan sikap toleransi risiko berpengaruh terhadap keputusan investasi mahasiswa.