Abstrak: Batik merupakan salah satu ciri khas daerah Tasikmalaya dimana batik sendiri sebagai warisan budaya Indonesia. Keanekaragaman motif batik dalam budaya Indonesia berasal dari daerah-daerah yang ada di Indonesia yang tentunya tiap daerah mempunyai corak batik yang khas. Begitupula dengan batik Tasikmalaya yang memiliki ciri khas tersendiri, secara umum terdiri atas tiga karakter utama yaitu batik sukapura, sawoan dan tasikan. Namun demikian batik tasikmalaya masih kalah pamor dibandingkan dengan batik asal Solo dan Pekalongan. Kegiatan ini bertujuan sebagai salah satu sarana pemasaran produk dan perluasan pasar domestik serta kesempatan mempromosikan karya-karya binaan UMKM khususnya batik di ajang pameran pada acara Pameran Pasar Keuangan Rakyat di Pangandaran Abstract: Batik is one of the characteristics of the Tasikmalaya region where batik itself is a cultural heritage of Indonesia. The diversity of batik motifs in Indonesian culture comes from regions in Indonesia, which of course each region has a unique batik style. Likewise with Tasikmalaya batik which has its own characteristics, in general consists of three main characters namely sukapura batik, sawoan and tasikan. However, tasikmalaya batik is still less prestige compared to batik from Solo and Pekalongan. This activity aims as a means of product marketing and expansion of the domestic market as well as an opportunity to promote the works of SMEs, especially batik, at the exhibition at the People's Financial Market Exhibition in Pangandaran
Siliwangi University as an educational institution that has one of the responsibilities of community service, Siliwangi University conducts Thematic Work Lecture (KKN) activities in the context of community empowerment through the introduction of the concept of entrepreneurship in several areas of Tasikmalaya Regency, one of them in Dirgahayu Village, Kadipaten District is a village which is located in a mountainous area which has 6 hamlets namely Trowek, Palumbungan, Cijotang, Cipeusing, Cilongkeang and Gekbrong. The focus that we take in Dirgahayu Village is to foster community interest in entrepreneurship, in Dirgahayu village itself there are already a few people who have started entrepreneurship, it's just that the community is still lacking in innovation or utilization of local resources in the village. This is due to the lack of good technology utilization. This service uses counseling method which was attended by 30 people of Dirgahayu Village, especially Youth Organization and PKK ladies. Aiming to provide knowledge and understanding of entrepreneurship by utilizing local resources. The results of this activity are processed cassava products in the form of chips with seblak flavored innovation, however there is still a need to improve product design for product packaging to make it more attractive.
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