Most enterprises currently regard customer loyalty as the primary tool for increasing their competitiveness (from among non-price methods). To test the theoretical results of the study, a dynamic client base management model was developed for a enterprise in the real sector of the economy, and on the basis of this model, a strategy was found to optimally manage the enterprise's client base over an interval of 12 months, which would maximize the long-term cost of the client base. The control effect found using the gradient descent method, along with optimization of the company's expenses and improvement of the customer base's efficiency, will simultaneously allow you to control not individual clients, but groups of clients of the enterprise in accordance with the model developed in this study, adapted for groups of clients; to take into account differences in the customer behavior of customers and to track changes in the quality characteristics of the customer base. All this allows to increase the competitiveness of the enterprise significantly
The article represents the study of the development of information technologies and their impact on the spread of modern retailing – e-commerce. The total penetration of the Internet, made possible by the latest information technology and the creation of "smart" mobile phones, has led to the growth of online commerce around the world. The number of Internet users around the world continues to grow. The Internet has also had an irreversible impact on retailing: the rise of e-commerce has not only forced regular retailers to adapt to new digital sales channels, but also allowed small and independent business owners to do business outside their local borders. Today, the global Internet penetration rate is 59 percent, with Northern Europe ranking first with a 95 percent Internet penetration rate. Online shopping is one of the most popular online activities around the world. Today, you can compare prices or read reviews online or go to the store to check the quality of the product before buying something online. In 2021, global electronic retail sales reached 4.9 trillion US dollars. The COVID-19 pandemic, which has gained momentum since 2020, has clearly strengthened the development trends of e-commerce and the digital technologies that support its development. Competition in the market for mobile devices, which currently account for a significant share of Internet traffic, is leading to rapid technological upgrades of modern smartphones. Samsung and Apple, which currently account for nearly half of the mobile gadget market, produce a significant number of applications that complement mobile devices. The widespread use of smartphone applications designed for trade operations has brought the level of e-commerce to a qualitatively new stage of development. With the almost ubiquitous presence of mobile devices, it is not surprising that the implementation of mobile payment solutions is growing worldwide and is contributing to the growth of cashless transactions. Keywords: information technology, Internet, smartphones, e-commerce, mobile applications.
The purpose of the research is to analyze the scientific works on the o study approaches to conducting financial analysis of industrial equity of enterprises in the theoretical and practical aspect, justification ofthe need to formulate a comprehensive approach for such aanalysis of the equity of the enterprise in themanagement system.The analysis of the works of scientists showed that when conducting a financial analysis of an enterprise's equity, it is mainly conducted in the context of the analysis of the financial condition of the enterprise,both in the overall assessment and in absolute and relative terms, which is not complete in the current conditions of managing the enterprise resources and sources of their formation.The scientific result of the research is the formation of a comprehensive approach to the financialanalysis of the equity of an industrial enterprise, which is relevant in the current market conditions of operation of enterprises and covers the analysis of its dynamics, structure, turnover, profitability, risk and its protection. The practical importance of this work is directed to the use of this method of equity analysis as a toolof financial analysis in the modern conditions of management of industrial enterprises to ensure the efficiency of their activities and management.
The article examines the phenomenon of digitalization as a key area of digital development. It is established that digitalization is a digital transformation of life, society and business. This is a very important process in terms of active technology development. It is noted that the essence of digitalization is the digitization of services, trade, documents and all spheres of life. Prerequisites for the formation and effective functioning of a competitive environment should be the absence of discrimination and equality of all agricultural businesses and certain segments of the agricultural market. In this way, people will be able to carry out all the necessary processes in electronic format: buy goods, take out insurance, receive documents, etc. It is emphasized that since 2014 the European Commission has been monitoring the digital progress of member states by calculating the Digital Economy and Society Index (DESI). DESI 2021 indicators are analyzed and it is established that the progress achieved in the EU member states in digital development in such areas as human capital, broadband, integration of digital technologies by enterprises and digital technologies, public services is monitored. All Member States have made progress in digitalization, but the overall picture for Member States is ambiguous, and despite some convergence, the gap between EU leaders and countries with the lowest DESI remains significant. The most significant progress compared to last year can be seen in Ireland and Denmark, followed by the Netherlands, Spain, Sweden and Finland. These countries also perform well above the EU DESI average, based on their DESI 2021 scores. In general, Denmark, Finland, Sweden and the Netherlands have the most developed digital economies in the EU, followed by Ireland, Malta and Estonia. Romania, Bulgaria and Greece have the lowest DESI rates. Despite these improvements, it is clear that all Member States will need to make a concerted effort to achieve the 2030 targets set by the Digital Decade for Europe. It is established that Ukraine is only taking the first steps in this new reality. The positive thing is that we are moving. On the negative side, these steps are often carried out according to standards that are incomprehensible to EU countries, and integration with which is another strategic goal of Ukraine.
В статті розглянуто основні етапи виконання фінансового аналізу, а саме: відбір та підготовка інформації, необхідної для фінансового аналізу. загальна оцінка фінансового стану підприємства, інтерпретація отриманих результатів. Виділено основні функції програмного забезпечення фінансового аналізу: консолідація та порівняння фінансових операцій та бухгалтерських записів, ефективна фінансова комунікація із зацікавленими сторонами, оцінка фінансового стану, приймання рішення щодо інвестування та фінансування, розвиток фінансових цілей, прогнозування. До основних користувачів програмного забезпечення фінансового аналізу підприємства відносяться: бухгалтерські відділи, менеджери, команди з фінансового планування та аналізу. Зроблено висновок про те, що застосування програмного забезпечення на підприємствах дозволяє: проаналізувати вплив на досліджуваний об'єкт широкого круга внутрішніх і зовнішніх чинників; підвищити достовірність і надійність отриманих результатів фінансового аналізу; створити можливості для проведення комплексних досліджень для аналізу фінансової діяльності підприємства, що полегшує роботу із проведення фінансового аналізу підприємства та оцінки фінансової стійкості; підвищити системності фінансового аналізу, що обумовлене необхідністю чіткого визначення і формалізації аналітичних завдань при їх розв’язанні в автоматичному режимі Також зроблено висновок про те, що важливість автоматизації аналізу та прогнозування фінансових результатів бізнесу відображається у швидкій трансформації бізнесу, яка передбачає використання інформаційних технологій для оптимізації бізнес-процесів та підвищення ефективності, з якою підприємства приймають обґрунтовані управлінські рішення. Можна зробити висновок, що впровадження та використання сучасних інструментів фінансового аналізу на вітчизняних підприємствах є дуже важливим завданням у стрімкому розвитку світової економіки та ринку технологій, тому слід приділяти увагу підвищенню кваліфікації фінансових кадрів.
The ways to improve the activities of enterprises using information technology are analyzed. It is established that for all enterprises, regardless of the goals they pursue and the strategies they implement, developed information systems and information technology in corporate governance are the key success factor that ensures their successful functioning. Information systems and information technology penetrate all spheres of enterprise activity. It is noted that to effectively ensure the operation of enterprises information systems are used, the Internet among them, which allows for carrying out effective management on-line. It is emphasized that the main effective ways of using information technology are the following: automation of document flow in e-office; creation of telecommunication networks and systems; development of information systems, databases, and knowledge in finance, economy, management, and marketing; and development of modern management decision support systems. The main changes in business occurring under the influence of information technology are the following: electronic transactions made directly between the parties without turning to intermediaries; customer service as a defining function in all business areas; necessity to transfer paper-based internal business processes to digital management. With information systems, any organization can change and become more dynamic by improving the three main components of any activity, namely relations with customers, partners, and employees. The rapid development of information technology has made modern business extremely dynamic. Businesses keeping up with the times gain a clear competitive advantage. The most important task of governance is to establish and maintain dynamic interaction of an enterprise with the environment in order to provide the former with benefits in current conditions. It is proved that information technology should be considered one of the factors improving the functioning of enterprises, because nowadays the accuracy and promptness of management decisions become vital, as all decisions are made based on information, and information technology is a highly efficient tool for processing information flows.
The article defines the essence of e-business, identifies the main forms of trade transactions via the Internet. It is noted that e-business is directly related to information and communication technologies, focused on achieving a specific goal of the business entity, through information technology, and is a specific system. The main types and characteristics of websites as the main tool of e-business are identified: business card site, company website with product catalog, online stores, news search portals, information portals, web-sites of goods accounting, accounting. The main opportunities for using the website to run a business, which allows the company to create and deploy information resources of the organization, accelerate user access to information at any time, conduct advertising campaigns, integrate information resources with resources of suppliers, business partners and global information resources. We analyzed U.S. statistics that prove the value of a website, and say that 85% of people in the world conduct online research on a product or service before reviewing or buying it, and trust online reviews as well as personal recommendations, when As a result, businesses can lose 22% to 70% of potential customers, when placing negative articles on the first pages of search, and before deciding to work with the client, more than half of Americans searched for information on Google. Based on statistics, the most effective methods of improving the website were identified: measuring the effectiveness of the company’s website, improving visibility through search engine optimization, investing in search marketing, improving digital strategy, creating an online plan and personalization.
The article deals with economic ecological problems of energy supply of Ukraine, prospects andadvantages of using alternative technologies of heat supply on the base of technologies use of environmentenergy.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.