Most enterprises currently regard customer loyalty as the primary tool for increasing their competitiveness (from among non-price methods). To test the theoretical results of the study, a dynamic client base management model was developed for a enterprise in the real sector of the economy, and on the basis of this model, a strategy was found to optimally manage the enterprise's client base over an interval of 12 months, which would maximize the long-term cost of the client base. The control effect found using the gradient descent method, along with optimization of the company's expenses and improvement of the customer base's efficiency, will simultaneously allow you to control not individual clients, but groups of clients of the enterprise in accordance with the model developed in this study, adapted for groups of clients; to take into account differences in the customer behavior of customers and to track changes in the quality characteristics of the customer base. All this allows to increase the competitiveness of the enterprise significantly
The study has allowed to systematize the classification of levels of competitiveness depending on the hierarchy of the object of study in the national economic system, as well as to highlight the level of the research of the object of competitiveness taking into account the functioning of the business entity, to identify the pattern between the competitiveness of the national economy of the country and its subjects-enterprises. The considered approach to the structuring of research activities of an enterprise as an economic object, allows you to select the internal and external competitiveness of the enterprise depending on the level of its assessment, which requires the formation of a system of indicators for its assessment. In the context of the study, another aspect of the analysis of the essence of competitiveness is the study of existing methods of its assessment at the enterprise, and as a result of suggestions for improvements, a methodical approach to the analysis of the competitiveness of an industrial enterprise, taking into account factors influencing the external environment in which it operates-CEF analysis allows you to conduct a comprehensive analysis of the competence and efficiency of the enterprise with the help of a system of performance indicators, to identify reserves and develop recommendations to ensure its competitiveness. Effective management of enterprise competitiveness is possible through the improvement of the structure of the organizational and economic system of managing it, described and improved by us.
Most enterprises currently regard customer loyalty as the primary tool for increasing their competitiveness (from among non-price methods). To test the theoretical results of the study, a dynamic client base management model was developed for a enterprise in the real sector of the economy, and on the basis of this model, a strategy was found to optimally manage the enterprise's client base over an interval of 12 months, which would maximize the long-term cost of the client base. The control effect found using the gradient descent method, along with optimization of the company's expenses and improvement of the customer base's efficiency, will simultaneously allow you to control not individual clients, but groups of clients of the enterprise in accordance with the model developed in this study, adapted for groups of clients; to take into account differences in the customer behavior of customers and to track changes in the quality characteristics of the customer base. All this allows to increase the competitiveness of the enterprise significantly.
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