COVID-crisis has made significant changes in the educational process of many coun-tries, including the need for new management decisions that would solve the complex problem of accelerating the development of online resources for distance learning. Management, particularly in education, is valuable when it is able to combine both general and specific goals. Especially when it comes to a specific educational process for training future TV and radio journalists, advertisers and PR-managers, screenwrit-ers and directors, sound directors, TV presenters, film and cameramen. The peculiarity of these professions is the combination of both creative and technological components of production and placement of professional audio-video content, i.e. content pro-duced by TV and radio companies, film or TV studios, advertising agencies, and aimed at a mass audience. One of the basic priorities in training such specialists is, first of all, the practice, which is based on the planned implementation of educational audiovisual projects and the ability to put them into effect in certain circumstances, including COVID-crisis caused by COVID-19 virus. Therefore, the aim of the article is to hypothesize how to build a productive distance educational strategy in the condi-tions of COVID-crisis, which specifically affected the quality of practical training of specialists in the field of audiovisual media and arts in Ukraine.
The whole world undergoes significant changes in communication, television and radio. Therefore, journalism education also alters. Television companies and radio stations hire former students, who already perceive the development of modern media in a different way, and thus try to communicate differently and influence large audiences. It is applied to all societies and countries developing their own media and caring about the future of television and radio industry. Such a new complex problem on communication via television and radio is caused primarily by the changes of information technology and communicative strategies in the field of media, online educational techniques in world schools of journalism, and is now being discussed by theorists and practitioners of journalism on various media platforms or global forums. The purpose of the article, that is based on the long-term research of scientists at Taras Shevchenko National University of Kyiv, is to set and prove the hypothesis about the future of television and radio broadcasting, in particular, those who will come to work on television or are already working, combining studying with practical activity. Within the period of 2012-2019 the authors of the article interviewed 760 students of the Institute of Journalism, Taras Shevchenko National University of Kyiv, on the basis of their statements about the choice of specialization, and collected the data on their attitude to modern media, including television and radio. As a result of the research, the authors have developed the psychotypology of students who will work for television and radio companies in Ukraine, and form the public opinion on social, sociocultural and political processes in the country. Consequently, this psychotypology (classics, jazzmen, rockers and conformists) can be used in schools of journalism in other countries as a technological approach to model the matrices of the educational process for training the TV and radio journalists.
The article explores the features of language localization of Ukrainian archaic, dialectal, or rarely used lexical units in English interpretation of a series “There Will Be People” (in Ukrainian, “І будуть люди”). The study examines the implementation of outdated vocabulary in the series, its translation, usage in the past and modern-day functioning. The analysed units are divided into 5 groups representing the Ukrainian archaic vocabulary, historicisms, vernacularisms, colloquial expressions, and curse words. Apart from this, the article highlights the peculiarities concerning the Ukrainian phonetic system and cases of inaccurate translation of some semantic units. The study suggests more suitable translation variations for particular terms. It discusses the importance of language localization of obsolete and dialectal vocabulary. The results can be used for the study of Ukrainian history & language, linguacultural research, and further analysis of the Ukrainian outdated vocabulary.
У статті здійснено теоретичне осмислення концепту “політична ідентифікація” в психології, розкрито механізми формування політичної ідентифікації в сучасному суспільстві. Підкреслено, що сучасне українське суспільство не є достатньо розвиненим і організованим з точки зору демократичних перетворень, характеризується деструктивністю політичних відносин як на особистісному, так і на загальнодержавному рівнях, у результаті чого формується не лише потреба в адаптації особистості до нових політичних реалій, але й одночасно проблема формування нових зразків, моделей ідентифікацій у системі політичних відносин.Діяльність особистості в системі політики, як і в усіх інших сферах соціальної взаємодії, відбувається під впливом ідентифікації. Остання дозволяє їй виробляти стратегію залучення до політичного життя, формування відповідного рівня політичної свідомості та політичної культури. При цьому, підкреслимо, що вироблення ідентифікації у політиці, як у жодній іншій сфері соціальних відносин, неможливе без попередньої політичної адаптації особистості. Існує складна, діалектична взаємодія політичної адаптації і ідентифікації.
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