The article is devoted to assessing the competitiveness of 3-star hotels on the example of Krasnoyarsk. Today Krasnoyarsk is one of the centers of attraction for domestic tourism, both in the region and in the Russian Federation. Residents of the Krasnoyarsk region and other regions of Russia form about 90% of the tourist flow. Today Krasnoyarsk is one of the most beautiful cities in the country, a modern industrial city with unique architecture. The number of collective accommodation facilities for 2020 amounted to 174 units for 11305 places. Currently, 3-star hotels are particularly popular among foreign and domestic tourists. To assess the competitiveness of accommodation facilities, the methodology of "analysis of four indicators", which is used in marketing, was selected and adapted to assess the competitiveness of the enterprise. The main factors for assessing competitiveness were: "location", "pricing policy", "service level". Based on the assessment, hotels with the highest level of competitiveness in the hotel market of Krasnoyarsk were identified. The highest rating was taken by the hotels: Krasnoyarsk (19.8), Snowy Owl (19.36), Ibis Krasnoyarsk Center (18.72). Hotels have a low rating: gArage (14.96), Yakhont (14.16), Dvorik (14.4).
The article is devoted to the analysis of the current state of the hotel market in the Krasnoyarsk region. Today the Krasnoyarsk region is a region of domestic tourism, almost 90% of the tourist flow in the region is formed by residents of the region and other regions of Russia. The degree of development of infrastructure and tourism industry differs significantly in the districts and cities of the region. The structure of the hotel market of the Krasnoyarsk region is represented mainly by chain hotels and private hotels. As a result of the analysis, it was found that, compared to 2019, in 2020, the total number of collective accommodation facilities in the Krasnoyarsk region decreased by 2.9%, the number of hotels decreased by 5.9%, the number of specialized accommodation facilities increased by 3.8%. The capacity indicator and the demand index of the hotel market of the Krasnoyarsk region indicate a steady growth until 2019 and stagnation in 2020, which corresponds to the general socio-economic situation in the Russian Federation. The revenues of the collective accommodation facility of the Krasnoyarsk region have constantly increased: in 2019 they increased by 23.6% compared to 2017 and decreased by 17.46% in 2020. Despite the negative socio-economic processes in the country and the world, the hotel market of the Krasnoyarsk region retains a significant potential for accelerating growth and strengthening its role in the development of the region's economy.
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