There has been numerous research carried out on corporate entrepreneurship. This term typically refers to organizational culture or human resource management (HRM). This article was written to supplement previous research that explored the link between entrepreneurship, the culture of organization, and HRM. The purpose of this study is to explain in several related articles the operationalization of the three principles and to explain the interrelationship between them in the context of corporate entrepreneurship. A systematic review process, namely an in-depth literature review of 25 search results articles based on certain keywords and limitations, was used in this research. The study produces a model that describes the influence of HRM on organizational culture or the impact of organizational culture on HRM, which can inspire businesses to adopt an approach to corporate entrepreneurship and enhance the efficiency of the company.
Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by exploring changes in digital marketing research in SMEs cited by scientific researchers over 19 years (2001-2020). Thus, this paper presents a systematic literature review using bibliometric analysis with the aim of examining development trends, identifying gaps, understanding the advantages and benefits of digital marketing on SMEs and mapping out new hypotheses for future research. Design/methodology/approach: The method used is a bibliometric study to search for articles related to the research theme Findings: The results show that social media is the keyword that is often employed. Related research has been achieved in many countries, and the most predominant are England and America. Research limitations/implications: This study is limited to a single database, Scopus, from 2001 to 2020. Practical implications: The findings of this study are likely to serve as a starting point for future research in digital marketing.Besides, it becomes a resource to make the most of social media marketing to grow SMEs. Originality/value: This paper is original. Paper type: a Research Paper
Much innovation research focused on the manufacturing sector. Hence, this study aims to fill this gap by focusing on exploring innovation in the tourism and hospitality sector. The study method is a systematic literature review of 40 papers related to the topic. The findings show that hospitality and tourism innovation research has been conducted in different countries and continents, mainly in Europe. The research methods used are mostly quantitative and qualitative. Research respondents are mostly from the supply-side (hotel managers or tourism destination managers). Selected articles have been classified and analysed into three review categories: innovation at the company, regional, and innovation typology in general or macro levels. This study implies radical innovation, network collaborative innovation, service innovation, innovation linked with human resources, hospitality innovation, and technological innovation.
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