El compromiso del turismo como una estrategia para el mundo en desarrollo vine adquiriendo mayor interés de los gobiernos y de las organizaciones internacionales para el cumplimiento de los Objetivos de Desarrollo del Milenio. En este artículo, se busca contribuir al marco teórico relacionado con las diversas perspectivas sobre los programas de cooperación internacional para el desarrollo, que consideran al turismo como una estrategia que contribuye al logro de esos objetivos, como es el caso del Programa UNWTO.Volunteers. Las características principales de este programa serán descritas y se discutirán los impactos que pueden producir en los destinos involucrados. Esta discusión se basa en un estudio de caso del Programa UNWTO.Volunteers, desarrollado en el estado mexicano de Chiapas en 2008.
This chapter aims to analyze the importance of corporate social responsibility (CSR) in the hospitality sector according to the global code of ethics for tourism (GCET) and the 17 Sustainable Development Goals (SDG), defined in the Agenda 2030. To achieve this objective, a literature review was carried out about the concepts of sustainability and CSR in the hospitality sector and their close interconnection with the GCET and the SDGs. Literature put in evidence that the adoption of sustainable practices, and specifically of CSR, increases hotels competitiveness and differentiation. On the other hand, bureaucratic, organizational, and legal aspects were identified as the main obstacles in the implementation of CSR measures in hotels. Finally, some theoretical and practical implications are presented in the main dimensions of CSR in hotels, as identified in the scope of GCET and SDG: customer loyalty, promotion of organizational citizenship behaviors, and corporate financial performance.
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