This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as modules, transactions, and service. From the conceptualizations, we provide a definition of IoT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area. Highlights• Consumer experiences with physical products will be highly visible in an era of IoT • Physical products are evolving into connected and dynamically reconfigurable service platforms that are socio-cyber-physical • Information is leaking out and liquifying everywhere and data is ubiquitous • Consumers personal data allow for personalization of the offering but could result in consumer vulnerabilities • Shifting boundaries due to information flows in an era of IoT will transform markets and exchanges

The Internet of Things is expected to generate large amounts of heterogeneous data from diverse sources including physical sensors, user devices and social media platforms. Over the last few years, significant attention has been focused on personal

PurposeThe research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences.Design/methodology/approachThe research approach was based on the existential phenomenological interview; ten women living in the UK who were in paid employment outside the home at the time of the study, who were married (or living with their partner) and who had at least one child living at home participated in the study which explored their lived experiences of grocery shopping and consumption.FindingsThe findings reveal that consumers can construct various dimensions and levels of self/identity through their food shopping and consumption practices through their shopping experiences and in conjunction with various resources and support provided by retailers. Four key themes are identified and explored: “I am in control”; “I am me”; “I share and I love”; and “I belong”.Research limitations/implicationsThe present study is exploratory in nature; it identifies four key themes which appear significant and provides a starting point for further research.Originality/valueThis paper explores the ways in which shopping confirms consumers' personal identity, social position and social identity and contributes to the literature in two ways: the research extends our understanding of the experiential values of shopping by extending the domain of enquiry from consumers' experiences in‐store to the actual consumption phase and consumers' self identity is investigated through the exploration of individual consumers' lived shopping and consumption experiences from an holistic perspective.

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