Purpose -This study aims to identify the dimensions of business student satisfaction in the Malaysian private higher educational environment and evaluate the infuence that demographic factors have on satisfaction.Design/methodology/approach -A questionnaire was developed and distributed to 1,200 undergraduate business students at four private higher educational (PHE) institutions in Malaysia. Exploratory factor analysis was used to identify the underlying dimensions that drive student satisfaction. ANOVA and t-tests were conducted to evaluate the influence that demographic factors have on the results.Findings -Factor analysis resulted in the adoption of a 12-factor solution from an original set of 53 satisfaction items. The results also indicated the influence of demographic factors on the level of business student satisfaction.Originality/value -This study identified 12 factors or the underlying dimensions that drive business student satisfaction in the Malaysian PHE. The 12 factors are: professional comfortable environment student assessments and learning experiences; classroom environment; lecture and tutorial facilitating goods; textbook and tuition fees; student support facilities; business procedures; relationship with teaching staff; knowledgeable and responsive faculty; staff helpfulness; feedback; and class sizes. Understanding these factors could help educational institutions to better plan their strategies and inform academics interested in studying student satisfaction. Dimensions driving Business Student Satisfaction in Higher Education MazirahYusoff University of Wollongong Programs, INTI International College Subang, MalaysiaFraser McLeay and Helen Woodruffe-Burton Newcastle Business School, Northumbria University, United Kingdom Abstract Purpose -This study seeks to identify the dimensions of business student satisfaction in the Malaysian private higher educational environment and evaluate the influence that demographic factors have on satisfaction. Design/methodology/approach -A questionnaire was developed and distributed to 1200 undergraduate business students at four PHE in Malaysia. Exploratory factor analysis was used to identify the underlying dimensions that drive student satisfaction. ANOVA and t -tests were conducted to evaluate the influence that demographic factors have on the results. Findings -Factor analysis resulted in the adoption of a 12-factor solution from an original set of 53 satisfaction items. The results also indicated the influence of demographic factors on the level of business student satisfaction. Originality/value -This study identified 12 factors or the underlying dimensions that drive business student satisfaction in the Malaysian PHE. The 12 factors are: professional comfortable environment; student assessments and learning experiences; classroom environment; lecture and tutorial facilitating goods; textbook and tuition fees; student support facilities; business procedures; relationship with teaching staff; knowledgeable and responsive faculty; staff helpf...
joined Lancaster University's 5-star rated Management School in August 1996 from Salford University. Prior to her appointment there she gained extensive experience in marketing and customer care within the banking and computing industries. She has published a book, Services Marketing, and numerous journal articles and papers in the areas of services marketing, retailing and consumer behaviour. Her current research in the ®eld of shopping behaviour has attracted signi®cant national and international media and press attention. Sue Ecclesis a lecturer at Lancaster University Management School, having previously worked at Oxford University School of Management and Bradford University Management Centre. Following her ®rst degree in Marketing, she completed her PhD at Lancaster University and her current research interests include consumer behaviour and addictive consumption, consumer competitions as a sales promotion technique, the (mis-)management of credit and debt among consumers, and entrepreneurial and small business failure. She is an associate member of Henley Management College and an e-tutor on their executive MBA Programme. AbstractOne criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity is that the authors fail to incorporate or even acknowledge the body of literature which exists within marketing and consumer research. Thus, as Arnould states,`the authors rediscover some of the ®ndings of theoretical marketing literature about shopping venues, shopping and customer±store and service relationships' (Arnould, 2000, p. 106). This paper attempts to redress the balance by proposing a conceptual framework for shopping which incorporates relevant marketing and consumer research literature and which also draws on the wider literature in the social sciences to set the context for progress towards a theory of shopping.
This article sets out to explore the role of clothes as compensatory consumption in men’s lives from an experimental perspective, presenting preliminary findings from the current research based on case studies of three adult males. This is part of a much larger study into compensatory consumption currently being undertaken by the author. The article examines the men’s relationship with fashion and their shopping behaviour in the light of current literature on fashion, identity and consumer behaviour. The implications for fashion retailing are considered and proposals for future research put forward.
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