For this study we have adopted a comparative approach to better understand Perceived Effect of Social Media Marketing on Malaysian Film Audience including its successes in regards to popular social tactics and campaigns as well as where it may fall short within the realm of marketing as a whole and to explore the differences marketing strategies. The study also found the benefits and challenges using the strategies and takes a look into how social media can best be used and implemented to create for a successful marketing campaign for the theatrical release of a film in Hollywood to implied on film industry in Malaysia. This study uses Qualitative method which utilizes the Focus-Group interview, throughout this study, netizen's comments and discussions on social media are analysed to also determine how the social media marketing may influence the audience
The objective of this study is to examine political blogging, particularly in relation to electoral process in Malaysia. This study used Grounded Theory approach and content analysis method by analyzing 193 internet political blogs. The selected blogs were categorized into three main categories: the pro-government blogs, the opposition blogs and the neutral blogs. The finding reveals that the opposition parties utilized more blogs to discuss local political issues compared to the ruling parties. Both the oppositions and the ruling parties generally not refrained from attacking other political parties and saw it as a tool of campaigning. There was evidence that the popularity of certain politician was heighten because of their blog, even though many said such popularity did not contribute to vote payoff. The finding shows that 114 political blogs did not support the government and only 28 blogs supported the government. The main issues discussed by the bloggers were about the leadership of the Prime Minister. It also shows that Malay bloggers dominated the political blogs. They liked to use their pseudonyms to protect their real identities. Most of them were male and the youth were the most active. This study implies that political blog was widely used by the cyber society to share information and to speak their mind freely and openly. Therefore, more researchers should concentrate more on studying political blogging as key media of political communication especially in a multi-ethnic society. The contributions of this study include: (1) developing a holistic understanding on the mechanism of government website utilization, (2) identifying a few new theoretical concepts that were not explored in previous studies, (3) revealing that value acquisition is the essence of government website utilization, and (4) formulating a derivative conceptual model for delineating the process of information source selection.
This paper challenges to identify the origins behind the weakness of the relationship between the center and regions in Sudan, through examining the major principles of resource governance mainly during federal system and interim period following the singing of the Comprehensive Peace Agreement in 2005. It demonstrates that, within the country, successive constitutions and their relevant laws have empowered the center over resource governance and weakened lower units and thus, they fuel contestation between the center and regions. The main objectives of this paper are to categorize allocation of power over resource between different tires of government, and to clarify institutional capacity of revenue distributive among regions as well. Content analysis is used to analyze a body of data that contains document, reports, articles and interviews. The paper shows that centralized nature of the government influences tailoring of equitable allocation of power over resource. Wealth sharing' institutions emergent during interim period of peace such as Fiscal, Finance, Allocation and Monitoring Commission were found weak, consequently, were impeded shortly after peace collapsed in 20011, as well as the absence of adequate, fair criteria challenges appropriate allocation of wealth among regions. The paper also finds that presence of authorized devolution system is only the way to secure reasonable distribution of power between the center and regions, adequate distribution of revenue among regions and normalize the relationship between different tiers of government. This work contributes to knowledge as it deepens the understanding and advance current debate on the contesting relationship between the center and regions in Sudan.
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