As the "her economy" becomes more active, gender equality and women's power have aroused heated discussions in the film and television industry. The frequent appearance of the image of "independent women" prompted discussion and thinking among the audience. Faced with such a group of women, does the media show their actual image and inner world, reflecting true gender equality? Taking the movie "Hello, Li Huanying" as an example, the article analyzes the gender characteristics and identity crisis of the image of "independent women" in the analysis. From the perspective of the influence of social media on self-cognition and the philosophy of independent thinking through de-tagging, it cuts into the social interaction in recent years. The construction of the characteristics of "independent women" by the media. Although there are still more stereotypes in the image of "independent women" in social media, problems, and opportunities coexist. The image construction of "independent women" and the breaking of stereotypes requires a slow and progressive exploration process.