Siak regency, Indonesia, has more than two hundred-thousand-hectare mangrove areas. Local community for all this time has been developed mangrove areas as ecotourism, but they still lack sustainable management to maintain it. Therefore, this study aims to promote strategies' policy for the sustainable management of mangrove ecotourism in the Siak regency. The research was conducted from July 2019 to July 2020 at 3 locations of mangrove ecotourism, which involved 30 respondents, consisting of 21 people to assess the SWOT analysis and 9 experts to assess AHP. For generating the sustainable policy strategy, A'WOT, a combination of AHP (Analytical Hierarchy Process) and SWOT (Strengths, Weaknesses, Opportunities, and Threats), was applied. The SWOT data in mangrove ecotourism management includes strengths (2.797), weaknesses (-0.22), opportunities (3.668), and threats (0.149). The results showed that there were six policies needed to excuse. From these policies, the opening opportunities for investors for ecotourism development policy (0.243), improving facilities and infrastructure policy (0.194), providing business training on ecotourism policy (0.178), increasing ecotourism promotion policy (0.111), establishing cooperation between government and stakeholders policy (0.97), and maintaining mangrove ecosystem policy (0.79). It was concluded that mangrove ecotourism in Siak regency required priority funding to develop facilities and ecotourism's business training to cultivate sustainable management of mangrove ecotourism. Corporation between the government and stakeholders was needed to accelerate the realization of the policies.
It is very important to transform cultural values in society so that they are known, accepted and lived up to by the community. The philosophy of Parennialism views the past as a chain of human life that cannot be ignored. The past is an important part of human time travel and has a strong influence on present and future events, therefore the values of the past are valuable must be passed on to today's young generation. Based on the explanation above shows the importance of value education in society. The potential that must be developed in this educational process is the values in local wisdom, especially in the formation of social integration in a society. Character education in primary education with an ethnopedagogical approach through a culture of education based on local wisdom of the Madurese ethnic can function as development: developing the potential of students to become good behavior for students who have attitudes and behaviors that reflect the culture and character of the nation. Improvement: strengthening the work of national education to be responsible for developing the potential of students who are more dignified. Filter: to filter the cultures of one's own nation and the cultures of other nations that are not in accordance with cultural values and national character.
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