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Abstract-The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factor for business survival and growth. The purpose of this study is to examine empirically the influence of satisfaction, trust and commitment on customer loyalty in online shopping. This paper describes a theoretical model for investigating the influence of satisfaction, trust and commitment on customer loyalty toward online shopping. Based on the theoretical model, hypotheses were formulated. The primary data were collected from the respondents which consists of 300 students. Multiple regression and qualitative analysis were used to test the study hypotheses. The empirical study results revealed that satisfaction, trust and commitment have significant impact on student loyalty toward online shopping.

Purpose – In gaining competitive advantage in the tourism context, Bandung City needs a good marketing strategy. This study aims to determine the influence of destination attractiveness on destination attachment and its impact on tourist sustainable behavior in Bandung, West Java. Design/methodology/approach – This study used a descriptive verification approach. The number of samples is 151 tourists who were randomly selected using incidental techniques. The data analysis is carried out using SEM with Amos 22 software. The data were collected through questionnaire, notes and publication, and literature study. Findings – The results of this study indicate that the attraction given by a destination directly influences tourists to make return visits. Destination attractiveness has an influence on destination attachment. This study also found that the mediating effect of the tourist destination attachment on the relationship between destination attractiveness and sustainable behavior is very small. Research limitations/implications – Future research is suggested to consider other variables that are able to mediate the influence of tourist attraction on return visits or sustainable behavior. Practical implications – As destination attractiveness positively affects sustainable behavior of tourist, this study provides insight for the government of Bandung city to make a good marketing strategy in order to create a competitive advantage in their destination. Originality/value – This study answers to the suggestion from previous studies to identify and examine the mediators relevant to the attitude-behavior relationship in the context of tourism research.

The purpose of this paper is to investigate the influence of store atmosphere and food quality on the decision to choose traditional restaurants. The methodology used in the study is a quantitative research. The respondent of the study was 300 consumers in traditional restaurants which were chosen using nonprobability sampling method. A set of questionnaires were distributed to consumers of traditional restaurant in Bandung, Indonesia. The data were using regression analysis. From the study results found that store atmosphere and food quality affect the decision to choose a restaurant. The practical implication of this study is that restaurant owners should create a pleasant atmosphere and also provide good quality food in terms of health, freshness and variety of menus.

Abstract:Companies in Indonesia are currently facing fierce competition as more competitors enter Indonesia. To win the competition, the local companies have to pay attention to consumer behavior in buying a product. Factors that influence purchase decision of local products include consumer ethnocentrism and perceived value. The objective of this study is to investigate how consumer ethnocentrism and perceived value influence purchase decisions. This research uses descriptive research. Data were collected through a survey by distributing questionnaires to 200 respondents and returning as many as 197 respondents. The results of the study indicate a positive influence between ethnocentrism consumers on purchasing decisions of the local shoe. Perceived value also significantly influence purchasing decisions and perceived value proved to moderate the relationship between ethnocentrism consumers and purchasing decisions.

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Despite awareness of the importance of sustaining the environment plus regulations to deter the use of plastic bags when shopping, ceasing to use plastic bags is a behavior that does not come easily to Indonesian consumers. Our survey shows that government regulations alone do not have a direct eff ect in lessening the use of plastic bags. However, it turns out that guidance through the presence of eco-friendly awareness could be used by the government as a basis to manage consumer behavior in the market. Given this, the Indonesian government would be able to make better policies related to the use of plastic bags in Indonesia, for example, to create a policy where a percentage of goods sold have to be in the form of green products. Indonesian customers tend to reduce their plastic bag usage or purchase green products as a reaction to eco-friendly awareness. Th is study comes up with a law-like generalization model with regarding to the relationship among variables: government regulations, eco-friendly awareness, the intention to continue using plastic bags, and the intention to purchase green products. Th is study reveals that the government managing consumer behavior solely through campaigning on eco-friendly matters is not suffi cient. Th ey should emphasize more on providing good quality green products in addition to raising community awareness of environmental sustainability, since this research has found that green products are an alternative to using plastic bags.

Abstract:The study was conducted in several private universities in Bandung that already launched a program of internationalization in response to the issue of globalization are increasingly demanding education providers increasingly globally oriented. This study aims to analyze further the factors that drive an institution to improve the quality of teaching, particularly in the preparation of curriculum arrangement and learning plans that meet global orientation by analyzing two variables that allegedly as the drivers, namely institution favorable governance and faculty's global awareness. The research method using descriptive analysis and verificative analysis with IBM SPSS ver. 22 and IBM AMOS ver. 20 as a data processor. The results show that good institutional governance can force lecturers to develop their knowledge and global competence, without any support and strengthening in the form of legitimacy from the institute, is not able to create a globalized learning, and good institutional governance is accompanied by global knowledge and awareness, Can make lecturers a major axis in the creation of a globally oriented learning environment, especially in drafting the curriculum and globalized learning instruction.