This article aims to examine the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention from travel websites. Built upon the theory of consumers' perceived risk, a theoretical model was proposed and a questionnaire was developed. The fieldwork utilized responses from 409 participants who purchased travel items from websites of Malaysian travel companies. Partial least square (PLS) path modelling approach, a variance-based structural equation modelling (VB-SEM), was used to assess the overall goodness-offit tests, measurement and structural model. The results highlight different aspects related to the effectiveness and attractiveness of travel companies' websites. Its unique finding highlights the importance of personal value as a user characteristic factor that can strongly affect online purchase intention. In addition, by combining user characteristics and website characteristic and examining them in a single model, this study provides a clear multidimensional picture of causal relationship between latent constructs in an online travel purchase context. Theoretical and practical implications of study results are discussed and suggestions for future research are provided.
Purpose-The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach-A total of 405 valid online questionnaires were collected to empirically test the measurement and structural model using partial least square path modelling approach, a variance-based structural equation modelling technique. The study sample includes experienced online shoppers who performed shopping tourism products and services via internet medium. Findings-The results imply that web site personality is a second-order reflective construct comprising solidity, enthusiasm, genuineness, sophistication and unpleasantness. web site personality positively influences utilitarian web browsing, hedonic web browsing and online impulse buying; and both hedonic web browsing and utilitarian web browsing positively influence online impulse buying. Originality/value-Online impulse buying of tourism products has not been profoundly explored in current literature, despite its important implication for managers, academicians and consumers alike. This study contributes to the field of e-commerce marketing, retailing and e-tourism research.
The past decade has seen many firms focusing on Total Quality Management (TQM) as a means of improving profits, market share and competitiveness. Although TQM is a proven approach for success in manufacturing, services and the public sector, several organizations failed in their campaigns because of many reasons like lack of top management commitment, ignoring customers etc. This paper presents a study on certain specific factors that impact the success of the TQM implementation purely based on the secondary research. The research points out that, though most organizations start TQM efforts for their success, they are frequently exposed to the factors which may cause their TQM efforts to delay or even fail. TQM is a sure bet to reverse poor performance, but when it did not yield the expected results, it was deemed a failure. The review has been done to identify the common problems that lead to the failure of TQM implementation in the organization and has pointed out the critical success factors of TQM. Nevertheless, the overall results of this research imply that the understanding of the elements that cause failure to the TQM implementation can provide needed help for companies involved in long-term continuous improvement efforts. If the advanced TQM approach is properly followed, it will help the companies to achieve organizational excellence.
Purpose The purpose of this paper is to investigate the impact of service quality (physical quality and staff behaviour) and brand equity (brand quality, brand awareness and brand image) on hotel restaurant food quality satisfaction and brand loyalty among international and local travellers in Malaysia. Design/methodology/approach A total of 354 valid questionnaires were collected to assess the measurement and structural model for reflective latent constructs using the two steps of covariance-based structural equation modelling. Findings The research findings suggest that while travellers’ nationality moderates the path between physical quality, staff behaviour and brand image on food quality satisfaction, it does not moderate the relationship between brand quality and brand awareness on food quality satisfaction. This finding further suggests that towards enhancing service quality and brand equity on food quality satisfaction and brand loyalty, managers should understand the important distinctions between international and local travellers. Originality/value Previous studies have mostly examined the impact of brand equity and service quality towards tourist satisfaction and very few studies have examined the impact of restaurant service quality and brand equity on consumer satisfaction and brand loyalty specifically among international and local travellers. This is one of the first few studies providing empirical evidence and discussions in this area.
The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising remains unclear. A wise understanding is essential to ensure the effective use of this medium in the future. This study analyzed the consumers' attitude towards mobile advertising and their intention to purchase the advertised products and services. The conceptual framework for this study was derived from the abstract ideas of the Theory of Planned Behavior and the Theory of Permission Marketing. Accordingly, factors such as subjective norms and perceived behavioral control also included to understand its impact on the purchase intention. More importantly, the dimension of permission also included to understand its role between the attitude towards mobile advertising and purchase intention. The convenience sampling technique was applied to obtain responses from the mobile phone users throughout Malaysia. It resulted in 856 usable responses. The analysis of Structural Equation Modeling (SEM) confirmed that the proposed conceptual model fits well within the context of Malaysian consumers. The results of SEM demonstrated significant relationships between the consumers' attitude towards mobile advertising, subjective norms, perceived behavioral control and their intention to purchase products and services. Further analysis also found that the dimension of permission partially mediates the relationship between the attitude and purchase intention. The study reveals several implications for theory and practice relating to the future development of the mobile advertising industry in this country.
Background The current level of industrialization has generated many challenges worldwide, including ecological hazards, climate change, and the overuse of non-renewable natural resources, thereby creating an increasing demand for achieving the goal of the Triple Bottom Line (TBL). In this regard, Industry 4.0 can be used as a crunch point to contribute to the production process that can help achieve sustainable development. Purpose While the Malaysian government proposed the “Industry4ward” approach to enhance technological adoption, there is scarce empirical evidence in the literature that validates SMEs for Industry 4.0. Using Dynamic Capability View (DCV), this study proposes a framework that includes core determinants like top management commitment, supply chain integration, and IT infrastructure, that can significantly influence Industry 4.0 implementation toward achieving TBL sustainability. Design/methodology/approach Employing simple random sampling, the study adopted a quantitative approach based on 199 useable respondent's feedback collected through a survey questionnaire of 900 employees from Malaysian SMEs. The statistical analysis was performed using Structural Equation Modeling (Partial Least Square, SmartPLS 3.3.2). Findings The results show that top management and IT infrastructure significantly impact Industry 4.0 implementation and sustainability. In contrast, the analysis also demonstrates that supply chain integration is insignificant to Industry 4.0 implementation in SMEs. The findings also indicate that the relationship between the determinants of Industry 4.0 and TBL sustainability can be mediated by the “effective implementation” of Industry 4.0. Recommendations The study highlights the practical consequences of the role and use of the determinants in Industry 4.0 implementation. Its findings help managers and policy-makers to optimize value creation to achieve sustainable development goals. Limitations and future research Focusing only on Malaysian manufacturing SMEs may restrict the generalization of the study; thus, a benchmarking analysis from other industrial settings is encouraged. The questionnaire-based survey is a further limitation of the study.
To develop a theory relating to SCA, one needs to define the measurement criteria for SCA. In recent times,
although there were many researches that were undertaken focusing in the area of Sustainable Competitive
Advantage (SCA), there is still, however, a lack of an operational definition for SCA. There is no one agreed
upon method for evaluating sustainable competitive advantage for business organizations and hence the
measurement criteria for SCA have not been established despite the extensive focus in the area. In the past,
performance indicators such as profitability or market share have always been used to justify the determinants of
the SCA. Should both the factors play a leading role in determining the SCA, what about other auxiliary or
peripheral factors that could be a contributing point? There should be a quantitative numerical value that depicts
the sustainability of a manufacturing organization. The key objectives of this study are to examine the definition
and the various viewpoints on Sustainable Competitive Advantage and subsequently to develop a measurement
criterion that represents Sustainable Competitive Advantage. Given such kind of scenario, the initial step would
be to develop or create an operational definition for SCA. This paper hence is an attempt to explore the various
viewpoints on literatures on Sustainable Competitive Advantage and to develop dimensions that represents
Sustainable Competitive Advantage. We conceptualized a framework to evaluate the influence of four variables
namely; Effective Supply Chain Management (2) Product differentiation and Innovation, (3) Organizational
responsiveness; and (4) Cost Leadership. The study is based on empirical data collected from a survey of
managers of Malaysian manufacturing industries. The data were collected through an email survey, and had 300
valid responses. The analysis shows that all the four hypotheses were supported. The findings of this study
would assist in defining a more precise way of achieving a sustainable competitive advantage in Malaysian
manufacturing industries.
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