Nowadays, the demand for quality in higher education is increasing. The process of massification and internalization of universities require better performance in quality of teaching, academic research and other educational related activities. In this context universities in order to be competitive and successful in market they have to rethink their strategies and to be open to new leadership management approaches .Well established universities due to their institutional culture may face some barriers when they try to make changes on their managerial strategies .In addition newly established universities have a significant chance on designing and implementing new fruitful strategies regarding students enrolment , academic activities and education management .Those strategies will contribute to enhance quality in higher education in short periods and to be more capable of overcoming new challenges. Therefore, the role of leadership management is very significant regarding designing and implementing the most appropriate strategies for their institutions. The aim of study is providing a managerial framework for leadership management of newly established universities by promoting a total quality educational approach. This study will focus on challenges of newly established universities in Albanian higher education system
Nowadays, the rapid development of technology has revolutionized global business. These changes in computer and communication technologies have made it possible for businesses to directly reach customers anywhere in the world. Therefore, economies of many countries are based on international trade. The traditional way of dealing with costumers, markets and workplaces is not enough for today's institutions and business organizations to succeed in this century. The purpose of this research is testing the effect of country of origin (COO) on Albanian consumers purchasing preferences and to measure consumer ethnocentrism in Albanian market. This study tried to investigate the influence of COO and consumer ethnocentrism in a multi-dimensional context, taking the consideration for the effect of different factors such as price, brand cues and costumer experience in purchase decision of good in Albanian market. The hypotheses are examined with data assembled from 278 Albanian consumers. There were four product preferences attributes in survey questionnaire: product origin, brands, consumer experience and price. As result of study, the effect of ethnocentrism was found as important factor that affects Albanian consumer's product evaluations and their purchase intentions. In addition, in Albanian marketplace, country of origin has great impact regarding the evaluations of foreign goods.
Higher education is considered as one of the main socio-economic development factors of the society. Quality assurance in higher education shall be one of the main priorities of the government and civil society. Expectations for a better performance in the quality of teaching, scientific research and other similar activities, obliges the university managers and administrators to review their strategy. For this reason, the demand for quality in higher education is increasing. After assessing the current state of the private educational institutions in Albania in terms of quality and of identifying the existing issues, there will be provided some recommendations and suggestions for improvement in relation to the future challenges. For this reason, in the theoretical framework of references from literature assessment, a specific total quality management framework (TQM) will be developed.
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