Albanian Consumer Perception of Domestically Produced Goods: The Impact of Country of Origin and Consumer Ethnocentrism

Brucaj, Skender

doi:10.4236/ojbm.2020.86158

Cited by 2 publications

(1 citation statement)

References 21 publications

(21 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Brucaj [ 54 ] conducted a study that examined the impact of country of origin and consumer ethnocentrism on Albanian consumers’ perceptions of domestically produced goods. Through a cross-sectional quantitative study of 278 responses, the researcher found that ethnocentrism plays a crucial role in the evaluation of products by Albanian consumers and has a significant impact on their purchase intention.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Martins,

Moguluwa,

Lucas

et al. 2023

PLoS ONE

View full text Add to dashboard Cite

The aim of this study was to examine the relationship between the country of origin image of a product and consumers’ purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship. The research considers four aspects of purchasing behavior: information search, product evaluation, purchase decision-making, and post-purchase behavior. A total of 1272 participants completed an online survey, and the data collected was analyzed using structural equation modeling. The results indicated that the country of origin image of a product has a significant and positive impact on consumers’ information search, product evaluation, purchase decision-making, and post-purchase behavior. The study also found that perceived quality does not mediate the impact of country of origin image on information search and product evaluation, but it does play a significant and positive role in purchase decision-making and post-purchase behavior. As a result, it is important for Nigerian hypermarkets to be aware of the origin of the products they import, as importing from countries with a positive image can enhance their performance. Furthermore, perceived quality can mediate purchase and post-purchase decisions.

show abstract

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Martins,

Moguluwa,

Lucas

et al. 2023

PLoS ONE

View full text Add to dashboard Cite

show abstract

The Role of GI Products or Local Products in the Environment—Consumer Awareness and Preferences in Albania, Bulgaria and Poland

2021

View full text Add to dashboard Cite

The main goal of this paper is to measure and compare the awareness and preferences of consumers in relation to local products in three countries: Albania, Bulgaria, and Poland. (1) Background: The analysis focused on consumer choices when presented with local products, specifically knowledge as to their environmentally friendly status. The study was evoked by the need to recognize and evaluate changes in consumer behavior as a result of the pandemic and the global challenges related to climate change and the widespread call for nature preservation. (2) Methods: An online survey was conducted with 300 respondents from Poland, 262 from Albania, and 250 from Bulgaria. Statistical analysis was applied. (3) Results: The study answered research questions about consumer readiness to pay a premium price and awareness about the impact of regional products on the environment and livelihood of rural communities. (4) Conclusions: The study proved that consumer perceptions and behavior are influenced by a variety of factors and driving forces in the three countries surveyed depending on socioeconomic characteristics and relevant policies. COVID-19 accelerated the demand for products derived from nature-friendly production systems. Products with geographical indication (GI products) are a better choice from the perspective of sustainable consumption.

show abstract

Albanian Consumer Perception of Domestically Produced Goods: The Impact of Country of Origin and Consumer Ethnocentrism

Cited by 2 publications

References 21 publications

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

The Role of GI Products or Local Products in the Environment—Consumer Awareness and Preferences in Albania, Bulgaria and Poland

Contact Info

Product

Resources

About