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With the increasingly ubiquitous nature of Social networks and Cloud computing, users are starting to explore new ways to interact with, and exploit these developing paradigms. Social networks are used to reflect real world relationships that allow users to share information and form connections between one another, essentially creating dynamic Virtual Organizations. We propose leveraging the pre-established trust formed through friend relationships within a Social network to form a dynamic "Social Cloud", enabling friends to share resources within the context of a Social network. We believe that combining trust relationships with suitable incentive mechanisms (through financial payments or bartering) could provide much more sustainable resource sharing mechanisms. This paper outlines our vision of, and experiences with, creating a Social Storage Cloud, looking specifically at possible market mechanisms that could be used to create a dynamic Cloud infrastructure in a Social network environment.

Social network platforms have rapidly changed the way that people communicate and interact. They have enabled the establishment of, and participation in, digital communities as well as the representation, documentation and exploration of social relationships. We believe that as 'apps' become more sophisticated, it will become easier for users to share their own services, resources and data via social networks. To substantiate this, we present a social compute cloud where the provisioning of cloud infrastructure occurs through "friend" relationships. In a social compute cloud, resource owners offer virtualized containers on their personal computer(s) or smart device(s) to their social network. However, as users may have complex preference structures concerning with whom they do or do not wish to share their resources, we investigate, via simulation, how resources can be effectively allocated within a social community offering resources on a best effort basis. In the assessment of social resource allocation, we consider welfare, allocation fairness, and algorithmic runtime. The key findings of this work illustrate how social networks can be leveraged in the construction of cloud computing infrastructures and how resources can be allocated in the presence of user sharing preferences.

Across social media platforms users (sub)consciously represent themselves in a way which is appropriate for their intended audience. This has unknown impacts on studies with unobtrusive designs based on digital (social) platforms, and studies of contemporary social phenomena in online settings. A lack of appropriate methods to identify, control for, and mitigate the effects of self-representation, the propensity to express socially responding characteristics or self-censorship in digital settings, hinders the ability of researchers to confidently interpret and generalize their findings. This article proposes applying boosted regression modelling to fill this research gap. A case study of paid Amazon Mechanical Turk workers (n = 509) is presented where workers completed psychometric surveys and provided anonymized access to their Facebook timelines. Our research finds indicators of self-representation on Facebook, facilitating suggestions for its mitigation. We validate the use of LIWC for Facebook personality studies, as well as find discrepancies with extant literature about the use of LIWC-only approaches in unobtrusive designs. Using survey data and LIWC sentiment categories as predictors, the boosted regression model classified the Five Factor personality model with an average accuracy of 74.6%. The contribution of this work is an accurate prediction of psychometric information based on short, informal text.

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today's society. Platforms like Facebook, Twitter, Googleþ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method for the observation and measurement of social indicators within an online community. Our framework facilitates interdisciplinary research methodologies via tools for data acquisition and analysis in inductive and deductive settings. By focusing our Social Observatory on the public Facebook profiles of 187 federal German politicians we illustrate how we can analyse and measure sentiment, public opinion, and information discourse in advance of the federal elections. To this extent, we analysed 54,665 posts and 231,147 comments, creating a composite index of overall public sentiment and the underlying conceptual discussion themes. Our case study demonstrates the observation of communities at various resolutions: ''zooming'' in on specific subsets or communities as a whole. The results of the case study illustrate the ability to observe published sentiment and public dialogue as well as the difficulties associated with established methods within the field of sentiment analysis within short informal text.

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Research on Fairness and Bias Mitigation in Machine Learning often uses a set of reference datasets for the design and evaluation of novel approaches or definitions. While these datasets are well structured and useful for the comparison of various approaches, they do not reflect that datasets commonly used in real-world applications can have missing values. When such missing values are encountered, the use of imputation strategies is commonplace. However, as imputation strategies potentially alter the distribution of data they can also affect the performance, and potentially the fairness, of the resulting predictions, a topic not yet well understood in the fairness literature. In this article, we investigate the impact of different imputation strategies on classical performance and fairness in classification settings. We find that the selected imputation strategy, along with other factors including the type of classification algorithm, can significantly affect performance and fairness outcomes. The results of our experiments indicate that the choice of imputation strategy is an important factor when considering fairness in Machine Learning. We also provide some insights and guidance for researchers to help navigate imputation approaches for fairness.