Purpose This study aims to demonstrate digital banking’s influence on customers’ evaluation of service experience and develop a framework identifying the most significant variables of digital banking that influence the financial performance of banks. Design/methodology/approach This structured review of literature, guided with the preferred reporting items for systematic reviews and meta-analyses framework, takes a digital banking perspective to identify 88 articles published between 2001 and 2021, examining distinct aspects of digital banking and their impact on financial performance. Findings Customer experience (CE) is determined by functional clues (functional quality, trust and convenience), mechanic clues (website attributes, website design, perceived usability) and humanic clues (customer complaint handling). The study is furthered to combine CE with the service profit chain model. This study also fills the gap to understand the use of “gamification” in technology-driven banking services to enhance CE. Finally, an integrative framework is proposed to link technology-related factors (digital banking clues and gamification), customer-related factors (CE, customer satisfaction and customer loyalty) and performance-related factors (financial performance). Practical implications The study conceptualises a “total” CE framework that banks can use to enhance their online presence. Banking service providers could also analyse their financial results based on digital banking’s impact on customers. Besides, banks can use this framework to strategically place “game-like features” in their digital platforms. Originality/value This study attempts to significantly contribute to the digital marketing literature related to CE with banks. It is one of the first studies to determine gamification explicitly in banking literature.

No abstract

No abstract

Purpose The objective of this paper is to explore and extend the existing literature on the use of gamification in banking. Design/methodology/approach Gamification is a new concept, further its application in banking is in a nascent stage both from the perspective of research and application. To systematise the limited literature and to draw the future research prospects, studies are presented based on theories, characteristics, context and methodologies framework. Findings The synthesis of the literature on gamification opened to a spectrum of areas to determine the future of gamification in the banking industry. The study emphasises the use of social and psychological theory building in the banking industry. Further, the research on game elements is an underexplored area in the banking domain, while they have well exploited in other contexts. Banking context needs more literature evidence, empirically tested and validated research methods to understand the personality traits and customer behaviour arising from the use of gamification. Practical implications For bank management, this study lays the impact of gamification in this era of digital banking. With the right mix of hedonic and utilitarian elements, bank management shall be able to boost financial literacy, improve saving habits, simplify banking products and strengthen knowledge updates among bank employees. Understanding the key elements and present status of research on gamification and their impact on customer behaviour development is crucial for the bank in building strategic advantage. Originality/value This study on gamification applied explicitly to the banking sector. With no clear application of the elements and mechanics of technology used in gamification, this study presents past literature in a systematised manner and draws the future research agenda of gamification in banking services.

No abstract

Background: Health education is the essential requirement for the empowerment of developing India. It is the physical, mental, social and nutritional well being of the person. Health and plant foods have an age-old association. Several plant foods are reported to have nutraceutical functions. Lagenaria siceraria (bottle gourd) is reported to have several health benefits and hence may be used as a nutraceutical also. Aim: To assess the beneficial effect of bottle gourd juice on biochemical parameters of normal healthy subjects. Materials and Methods: 200 ml freshly prepared Lagenaria siceraria fruit extract (LSFE) was administered every day at fasting state early in the morning to normal healthy subjects. Anthropometric measurements, fasting blood sugar levels, lipid profile, antioxidant status and kidney and liver functions markers were monitored at the beginning and at the end of the 3 months of therapy. Results: Analysis of the data using t-test revealed that there was significant improvement at P<0.05 level in triglycerides (TG), High-Density Lipoprotein-Cholesterol (HDL-c) and Very Low-density Lipoprotein-Cholesterol (VLDL-c) levels. A considerable decrease in risk ratio for heart disease was also observed. There was 3.9% reduction in blood glucose level. A marked improvement in antioxidant status was seen. A significant improvement in kidney function at P<0.05 level in urea and uric acid was found. Liver function markers showed significant reduction at P<0.001 level in bilirubin levels. Conclusion: Findings of the study indicated that LSFE administration may act as a nutraceutical for disease prevention and favour good health

Background: Trapezitis is a commonly seen condition due to overuse and faulty posture. It leads to myofascial trigger points and muscle spasm. It causes range of motion restriction of cervical spine, tenderness and neck pain.Aim: To evaluate the long term effect on pain and restricted range of motion following three days of treatment involving deep transverse friction massage, ischemic compression and sham conventional group in upper trapezitis.Methodology: A Randomized controlled trial with 66 subjects (F = 61, M = 5) complaining of upper trapezius pain since 15 days were randomly allocated for the study into three different groups with 22 subjects in each group (Group A= Deep Transverse Friction Massage, group B = Ischemic Compression and group C = Conventional Therapy). Pre and post treatment visual analogue scale and lateral flexion of the cervical spine to the opposite side were taken. Result and Conclusion:The results showed statistically significant improvement (p=0.0001) pre and post treatment within the groups. But there was no statistically significant difference between the groups (p > 0.05). Hence all the three groups were equally effective in reducing tenderness of upper trapezius.

No abstract