The development of the fisheries and marine sector absolutely must be done to increase the production and competitiveness of fisheries and marine products. The Government of Indonesia has established several areas as minapolitan areas, one of which is West Sumbawa Regency as a minapolitan area for seaweed development. Besides seaweed, the minapolitan area has many other potentials that can be developed to improve the competitiveness and added value of the minapolitan area. Therefore, the purpose of this research is to find out the potential of the Minapolitan Area, analyze the internal and external factors of the Minapolitan Area, and formulating the development strategy of the West Sumbawa Regency Minapolitan Area. This research was conducted from October to December 2020, in Labuhan Kertasari Village, Taliwang District, West Sumbawa Regency, which was selected by purposive sampling. The data used include primary data from the interview results of respondents and secondary data from several related agencies. Analysis of the data used is descriptive analysis and SWOT analysis. The results showed that the West Sumbawa Regency minapolitan area apart from being a seaweed development area also has other potentials such as capture fisheries, marine and inland aquaculture, tourism (small islands, beaches, seaweed education), agricultural food crops, plantations, and animal husbandry. West Sumbawa Regency Minapolitan area development strategy, is a SO (Strengthness-Opportunity) strategy, which is a strategy that utilizes the strengths to seize opportunities or aggressive strategies which include Encouraging investment in the Minapolitan area, Diversifying fishery and agricultural processed products, Increasing development and optimizing use facilities and infrastructure of production, processing and marketing activities of agricultural products in a broad sense and tourism, increasing the potential of agriculture and fisheries and tourism in order to expand employment opportunities and facilitate and accelerate licensing and investment service rules.

Budidaya jamur bukan merupakan hal yang baru bagi masyarakat Indonesia pada umumnya. Iklim negara kita yang panas dengan kelembaban yang cukup tinggi, merupakan kondisi yang ideal bagi tumbuhnya jamur tiram, namun ketersediaan jamur tiram dipasaran khususnya di Kota Makassar belum terlalu banyak dikarenakan masih kurangnya pembudidaya jamur tiram. Jamur tiram yang dijumpai di pusat perbelanjaan di Kota Makassar merupakan jamur yang berasal dari Pulau Jawa sehingga terkadang kondisinya sudah layu, menguning hingga berair. Kondisi ini menyebabkan harga jamur relatif lebih mahal, jika dibandingkan dengan harga jamur di daerah lain (pulau Jawa). Keterbatasan keterampilan dalam membudidayakan jamur menjadi salah satu penyebab terbatasnya persediaan stok jamur dipasar. Di pihak lain, pola pikir masyarakat tentang kegiatan bertani harus di lahan yang luas serta ketersediaan lahan untuk kegiatan budidaya di Kota Makassar mulai terbatas dengan maraknya pembangunan perumahan dan pusat perkantoran, padahal jamur tiram merupakan super food yang memiliki banyak manfaat bagi tubuh manusia. Tujuan dilakukannya kegiatan pelatihan ini untuk memberikan keterampilan kepada masyarakat khusus masyarakat Kota Makassar dalam berbudidaya jamur tiram dengan memanfaatkan keterbatasan lahan atau memanfaatkan pekarangan rumah. Kegiatan menggunakan motede Focus Disscusion group (FGD) berlangsung selama 3 (Tiga) hari dari tanggal 12-15 Januari 2020 bertempat di rumah salah satu anggota masyarakat. Pelatihan budidaya jamur tiram pada hari pertama yaitu persiapan dan pembuatan media tanam jamur tiram, hari kedua kegiatan inokulasi bibit jamur tiram ke media tanam yang telah siap dan hari ketiga evaluasi kegiatan dengan melihat kondisi media tanam jamur terdapat kontaminaasi atau tidak. Hasil kegiatan pelatihan ini sebagian peserta telah paham cara budidaya jamur tiram dengan menghasilkan media tanam jamur tiram yang tidak terkontaminasi oleh jamur lain. Media jamur tiram yang berhasil adalah media jamur tiram yang berwarna putih seperti kapas dan setelah 1 bulan akan keluar jamur tiram yang dikenal dengan pin head.

Pemasaran merupakan elemen penting menjalankan sebuah bisnis. Banyak pelaku bisnis yang meluangkan waktunya untuk memikirkan metode pemasaran apa yang tepat agar barang yang dijualnya laku di pasaran, karena sukses tidaknya bisnis bergantung pada metode/ cara pemasaran yang dilakukan oleh pelaku usaha khususnya para pelaku Industri Kecil Menengaah (IKM). Masalah utama yang dihadapi oleh IKM adalah kurangnya pengetahuan dalam memasarkan produk agroindustri secara online. Minimnya pengetahuan IKM mengenai pemasaran online menginspirasi tim pengabdian kepada masyarakat untuk menyampaikan sosialisasi dan memberikan pelatihan mengenai penggunaan teknologi informasi dan komunikasi dalam memasarkan produk agroindustri. Jika pelaku Industri Kecil Menengah (IKM) paham akan pentingnya pemasaran online, diharapkan mereka akan termotivasi untuk menggunakan digital marketing sebagai sarana komunikasi dan peluang bisnis untuk usahanya. Dengan adanya pelatihan yang diberikan terdapat perkembangan pemahaman dari mereka tentang pentingnya pemasaran online dengan memanfatkan marketplace dan media sosial sebagai wadah untuk mempromosikan produk yang ingin dijual.

This study aims to reveal the socio-economic background of the household that led the farmer’s household to transform into a farmer at the same time as a healthy vegetable trader, as well as to design the marketing mix strategy plus motivation and management (4’P + 2’M). Data collection uses a triangular method, which is a combination of structured interview, in-depth interviews, and observation techniques at farms and places where healthy vegetables are sold. Data analysis used mixed models, namely quantitative and qualitative. Quantitative analysis applies descriptive statistics, while qualitative methods apply comparative analysis and desk studies. The results of the study show that the income obtained from agricultural products is not sufficient for economic needs as a trigger for them to double work as farmers and traders, as well as optimizing the use of household resources through the application of marketing mix strategies plus motivation and management, so that they are able to increase their household income.

Since the outbreak of Covid-19 in Indonesia, medicinal plants have become viral and are in great demand by the public. The application of healthy living behavior by consuming medicinal plants is one of the efforts for the community to maintain health and increase immunity. The objectives of th is research are to; 1) explain the development and role of the middle-income class in the Indonesian economy; 2) analyze middle-class behavior related to the literacy level of middle-income class society; 3) analyze the behavior of the middle-income class in consuming medicinal plants as an effort to increase immunity. The research method used in this research is a descriptive qualitative approach. The number of samples used in the study is 90 respondents. Based on the research results, it shows that the growth of the middle-income class from 2012 to 2020 has increased by 64% to 68.2 million people. A large number of middle-class people in Indonesia have played a role in supporting the domestic economy in terms of consumption expenditure. Based on this research, the highest number were middle-class people with moderate levels of literacy, which is 44 percent. Middle-class people who have a high literacy rate are as much as 25 percent. Meanwhile, the middle-class people with low literacy levels are quite a lot, namely 31 percent. The interest of the middle class in consuming medicinal plants is relatively high. There were 32 middle-class respondents who had a high interest in consuming medicinal plants during the Covid-19 Pandemic.

[Bahasa]: Kawasan hutan di Desa Kelungkung, Kabupaten Sumbawa, Provinsi Nusa Tenggara Barat merupakan wilayah tangkapan hujan yang penting untuk menjaga ketersediaan air minum  penduduk Kota Sumbawa Besar. Namun tekanan terhadap hutan semakin tinggi akibat pembukaan lahan untuk pertanian lahan kering. Oleh karena itu, diperlukan upaya untuk mengurangi tekanan terhadap hutan. Tujuan kegiatan pengabdian kepada masyarakat (PKM) ini adalah  meningkatkan kapasitas komunitas lokal dalam memulai upaya ecopreneurship guna mendapatkan penghasilan tambahan dan mengurangi tekanan terhadap hutan. Studi pustaka dilakukan untuk mengetahui faktor-faktor pendorong dan penghambat seseorang menjadi ecopreneur. Selanjutnya intervensi dirancang untuk mengatasi faktor penghambat dengan menggunakan nilai-nilai pada konsep Saemaul Undong.  Ecopreneur yang dikembangkan dalam PKM ini adalah pengembangan produk bernilai tambah dari komoditas lokal yang dianggap tidak/kurang bernilai ekonomis. Kelompok mitra yang dilibatkan yaitu kelompok Sumbawa Premium. Pendekatan yang dilakukan yaitu fasilitasi proses izin P-IRT dan penyediaan dukungan in-kind berupa peralatan. Selain itu,  kelompok juga didampingi dalam pembuatan kemasan dan media promosi dan pemasaran. Produk yang dibuat yaitu selai dari buah-buahan yang tersedia di Desa Kelungkung yaitu selai jambu biji dan selai duwet, serta pengolahan biji mete menjadi mete madu panggang. Pada kegiatan PKM ini, kombinasi ecopreneurship dan konsep Saemaul Undong 2.0 merupakan pendekatan yang potensial untuk digunakan dalam pengabdian kepada masyarakat yang lebih berkelanjutan. Kata Kunci: degradasi hutan, ecopreneur, komoditi lokal, nilai tambah, saemaul undong [English]: Forest areas in Kelungkung Village, Sumbawa District, West Nusa Tenggara Province are important catchment teritories for freshwater and drinking water supply for the residents. However, threat toward forest is increasing due to conversion to dry land farming.  Hence, efforts to reduce forest degradation is needed. This community service aimed at increasing local community’s capacity to initiate ecopreneurship effort to gain additional income and reduce dreadful impacts on the forest. A literature study was conducted to identify factors that support or hinder the people to be ecopreneur. Then interventions were designed to overcome the barriers by adopting the values of Saemaul Undong concept. The ecopreneurship developed in this program was the development of added-valued products from local products having low economic values. A partner group involved in this program is Sumbawa Premium Group. The approach used was by providing assistance to get the necessary license to disseminate their products to the market (P-IRT license) and key equipments to start the business. In addition, we facilitated the making of the product packaging, promotion materials, and marketing. The products made were guava jam, duwet jam, and roasted cashew nut with honey flavor. In this program, a combination of Ecopreneur and Saemaul Undong 2.0 concept is a potential approach in designing and implementing a more sustainable community service. Keywords: forest degradation, ecopreneur, local commodity, added value, saemaul undong

No abstract

The determination of the cost of production is a necessity for every entrepreneur to establish the cost of the goods sold. The methods commonly used are the Cost Structure method, the Activity-Based Costing method, and the Volume Cost Profit method. The solution proposed in this article is a cost-driven method which is considered simpler in determining the optimal selling price for the tofu agroindustry on a household scale. This study aims to analyze the correlational relationship between raw material costs, firewood costs and labor wages with production, and to find a cost-driven formulation by modifying the Volume Cost Profit method. The research was conducted in the tofu agro-industry center in Kekalik Jaya Village, Sekarbela District and in Abianbadan Baru Village, Sandubaya District with the number of respondents 40 units of tofu agro-industry selected by the accidental proportional sampling method consisting of 27 agro-industry units in Kekalik Jaya sub-district and 13 agro-industry units in Abianbadan Baru village. Collecting data using triangulation methods, namely the method of sending questionnaires to respondents, survey methods with direct interviews with tofu agro-industry business actors, and observation methods at the production process site. The results showed that there was a positive correlation between the cost of raw material for soybean seeds and production and was the largest component of production costs so that it could be used as a cost determinant in the processing of soybeans into tofu, the cost driven method could be used as strategic planning in determining the selling price.