Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from the psychological contract theory, this study examines the characteristics of social commerce platforms, such as platform interactivity and rating and reviews that influence the consumers' purchase intentions. An online survey of 430 consumers was conducted on a popular social commerce site in China. Partial least squares structural equation modeling and fuzzy sets qualitative comparative analysis techniques are used to analyze this mediation model. The results reveal the positive relationships between (1) psychological contract and purchase intention; (2) platform interactivity and relational contract; and (3) rating and reviews and transactional contract. Besides, partial mediating effects of relational contract, on the relationship between platform interactivity and purchase intention, and transactional contract, on the relationship between rating and reviews and purchase intention, are also observed. Moreover, fuzzy sets qualitative comparative analysis validates the robustness of platform characteristics with psychological contracts and purchase intentions. Overall findings suggest that the platform characteristics have the potential to transform consumers' purchase intentions through psychological contracts. The study provides new insights on consumers' behavior in social commerce milieus, along with its theoretical and practical implications.

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This study is designed to evaluate the customer's behavior towards the bank selection in Sahiwal Division

The findings of a quantitative study about Chinese consumers regarding how cultural values, environmental awareness, and perceived consumer effectiveness (PCE) influence their green purchase intentions are presented in this article. This study aimed to explain these crucial factors’ direct and indirect effects on green purchases and the impact of cultural values and environmental awareness on PCE. Specifically, a conceptual model was suggested and empirically tested using survey information gathered from 371 customers from China, and the SmartPLS-SEM approach was applied. The results indicated that PCE significantly influences consumers’ intentions to make green purchases, and through environmental awareness and PCE, cultural values, directly and indirectly, influence Chinese consumers’ green buying intentions. This study offers novel perspectives on consumer behavior for purchasing environment-friendly products.

The present research intends to investigate the effect of logo shapes redesign on brand loyalty and repurchase intention. The analysis also explores the mediating role of brand attitude between logo shapes redesign, brand loyalty, and repurchase intentions. This analysis utilized convenient nonprobability sampling and gathered statistics from 452 students and teachers of the University of Okara, Pakistan. The data collected for the study were analyzed using Smart PLS3.0 and reliability/Cronbach's alpha was undertaken to determine the question's accuracy and validity. The logo shapes redesign reviews significantly effect on brand attitude, further on brand loyalty and also on repurchase intention. Noticeably, logo shapes redesign is strongly related to brand loyalty and repurchase intentions both directly and indirectly. Brand attitude significantly mediates the connection between redesign logo shapes, brand loyalty, and repurchase intentions. Very few studies have explored the relationship between the redesign of logo shapes and brand attitude. Relevantly, the research is the first to demonstrate that a brand's features (e.g. logo) may have a differential effect on consumer reaction based on brand loyalty and repurchase intentions to such an extent those loyal consumers often respond more positively than redesigned logos and repurchase product. Moreover, the research offers prolific implications for loyal customers in the study context.