As Instituições de Ensino Superior (IES) de Fortaleza passaram por grandes mudanças em seu cenário competitivo, principalmente após a instituição da Lei de Diretrizes e Bases de 1996 (LDB/96). Aproveitando a caracterização específica de duas épocas distintas quanto à competição do mercado, esta pesquisa pretendeu avaliar a teoria da Visão Baseada em Recursos (VBR) em dois contextos estratégicos, a exemplo dos estudos realizados por Miller e Shamsie (1996) nos estúdios de Hollywood. Com o objetivo de identificar quais recursos ou competências foram e são importantes para as IES de Fortaleza, nos períodos pré e pós LDB/96, foram entrevistados Diretores e Vice-Reitores das IES que atuavam e atuam no período pesquisado. Os questionários aplicados, adaptados de Thompson e Cole (1997), permitiram a identificação dos sete recursos mais relevantes e os três recursos menos relevantes para os diferentes contextos ambientais. Os resultados mostraram que, apesar da existência de um conjunto de recursos comuns aos dois momentos da história, as características ambientais de cada época traduziram necessidades de competências específicas, evidenciando a importância de adaptação da VBR aos contextos externos onde se inserem as instituições.

This paper is intended to contribute to the knowledge about the patterns of innovations in different economic sectors. Hence, the general objective is to assess the differences in rates, directions, sources and efforts of innovations between low-tech and high-tech industries in Brazil. The analysis is based on the database of a survey on innovation (PINTEC) conducted by IBGE. The sample includes 8,578 innovative Brazilian companies surveyed from selected low-tech industries (food and textiles manufactures) and high-tech industries (vehicles and electronics industries). Descriptive and factorial correspondence analysis were used to identify the variables regarding rates, directions, sources and efforts of innovation that discriminate the low-tech industries of hightech. The results confirm that low-tech industries differ from high tech ones in all pattern of innovations dimensions analyzed. Hence, low tech industries, compared to high-tech ones, are less innovative, innovate more in process, have fewer people dedicated to R&D, present suppliers as the most significant source of information and is a larger user of Government funding for the purchase of machinery and equipment. On the other hand, the high-tech industries are more innovative, innovate more in products, have more people dedicated to R&D, search for information of other groups of companies, customers and competitors, and their larger use of public financing is for investing in R&D.

Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano, e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. P P proposição de método para avaliar a maturidade do processo de cenários nas organizações

In a highly competitive environment, personal skills development for businesses is a key factor to ensure the continuous success of the organizations. For this reason, Brazilian public and private institutions have sought to stimulate and invest in vocational education, employee skills, and institutional partnerships. This study involves the development of prospective scenarios for corporate universities in Brazil over the next 13 years (2017-2030), to subsidize the Brazilian organizations to deal with any of such scenarios in the best way possible, or even to create favorable conditions for them. A qualitative and descriptive research was carried out by using a survey submitted to a group of four researchers and 15 expert in Corporate Education or executives from UCs, according to the proposed model, having been  identified 16 variables for the construction of prospective scenarios for Brazilian Corporate Universities, in which 15 of them belongs to the optimistic/realistic scenarios and only one of them to the pessimistic one, making it possible to compose their strategies in medium and long terms, reducing vulnerabilities for Corporate Universities.

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http://dx.doi.org/10.5007/2175-8069.2017v14n31p67Partindo da existência de incentivos fiscais para a atividade inovadora, a exemplo da Lei nº 11.196/2005 (chamada Lei do Bem) que ampliou os benefícios existentes e instituiu outros novos para estimular a inovação, definiu-se como problema de pesquisa a seguinte questão: quais as razões da não utilização de incentivos fiscais à inovação tecnológica da Lei do Bem pelas empresas brasileiras? Assim, o objetivo geral da presente pesquisa consistiu em identificar as razões da não utilização de incentivos fiscais à inovação tecnológica da Lei do Bem por empresas privadas de capital aberto, listadas no segmento novo mercado de governança corporativa da BM&FBovespa. Para tanto, realizou-se pesquisa do tipo qualitativa, documental e descritiva, viabilizada por meio da análise dos relatórios contábeis, bem como dos relatórios que contêm informações sociais, e por meio de questionário respondido por 125 companhias. Os resultados possibilitaram concluir que as companhias que investiram em P&D e não se utilizaram da Lei do Bem não se beneficiaram ou porque estavam com problemas fiscais, ou porque fecharam o ano de 2010 com prejuízo fiscal. A importância deste estudo decorre do fornecimento de informações atuais e significativas das razões para as empresas não estarem se beneficiando dos incentivos fiscais à inovação tecnológica, tema que até agora vinha sendo negligenciado pelos pesquisadores. Espera-se, assim, que os conhecimentos adquiridos a partir desta investigação possam contribuir para o futuro desenvolvimento desta linha de pesquisa, bem como promover nas entidades reflexão para a solução dos entraves apresentados.

Discussions about State Social Responsibility and Public Value are not recent. When linked to each other there is not an incremental theoretical sequence that shows the evolution of responsibility in public organizations. This essay aims to elaborate a framework for public administration, based on the Creating Shared Value (CSV). The use of CSV is justified because it allows the conceptual comparison between public and private perspectives. This framework was called State Creation of Shared Public Value and the operational structure of the CSV was maintained with the levels and the evaluation mechanism, but the original definitions were re-specified for the context of Public Value. The CSV based structure through levels and stages guarantees a gradual increase in the scope of benefits from public services that can be framed in the same perspective, with no restrictions of areas or segments for their use through Public Value.

Purpose of the study: List the mean in the scale of utilization of the strategies of the Stricto Sensu Programs of the Higher Education Institutions of Brazil in the Public Administration and Business, Accounting and Tourism area in the scenarios surveyed for the period from 2019 to 2030. Methodology / approach: The scenario methodology suggested by Blanning and Reinig. Originality / Relevance: The postgraduate course presents itself as a necessary source of knowledge creation to meet the emerging demands of companies and society, so the choice to study the higher education sector, highlighting the Stricto Sensu Programs of public and private institutions of Brazil, is due to the relevance that this sector has for Brazil. It is relevant to reflect on the current conditions and contributions and the desirable future scenario for these postgraduates. Main results: As for the use of strategies by scenario, the strategy "to promote the quality of theses and dissertations" was highlighted in the optimistic and realistic scenarios; looking at the pessimistic scenario, the strategy that was in relevance was the reduction of costs.Theoretical / methodological contributions: It is to bring into the agenda strategies that can make important contributions to the institutions and their respective graduate programs in scenarios of uncertainties and challenges due to competitiveness.Social / management contributions: The social insertion is an important criterion for the integration and cooperation of already existing stricto sensu postgraduate programs, mature and or legitimized, with other programs and centers of study of Brazil, contributing emphatically to the promotion of new professionals , especially in the less favored regions of Brazil.