Modern trends in consumer behaviour and the new business environment in Russian regions and territories focused on local food production have led to increased attention to territorial branding. At the same time, there are virtually no scientific justifications for territorial branding of food products, which has resulted in a lack of methodological recommendations for product branding by local producers and, consequently, in the inefficient practical solutions as regards territorial branding concepts. The lack of a territorially relevant definition of product branding and criteria for selecting food products for branding turned the authors to their own interpretations based on theoretical research. The testing of the methodical approach coupled with empirical research provided evidence of the correctness of the approach selected and the criteria for consumers’ preferences in choosing food products, in particular, certain groups of food products manufactured in Krasnoyarsk
One of the key tasks of the penal and correctional system is not only to socially isolate convicts and organize acceptable living conditions for them, but also to ensure their adequate resocialization after serving their sentence. The solution of this problem requires new approaches to the conduct of production activities by the institutions of the Federal Penitentiary Service of Russia. Among others, priority should be given to the areas of traditional economic specialization of the penitentiary system, which include, for example, logging and woodworking. The national contribution of the Russian Federation to the implementation of the goals of the Paris Climate Agreement implies the fullest possible use of the carbon-absorbing capacity of Russian forests. This task is solved, among other things, by a significant increase in the volume of artificial reforestation, which requires the development of a network of tree nurseries throughout the country. The article analyzes in detail the experience of a joint pilot project on forest nursery creation based on one of the institutions of the Federal Penitentiary Service with the participation of business association in the field of forest industry in Krasnoyarsk Krai. It is shown that the project is not only effective, but also has high indicators of economic efficiency, characterized by low payback period under the condition of ensuring decent working conditions for inmates. It emphasizes the importance of scientific and methodological support of the work performed by universities and research institutes, including within the program of creating world-class scientific and educational centers of the Ministry of Science and Higher Education of the Russian Federation
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