Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding

Abstract

Modern trends in consumer behaviour and the new business environment in Russian regions and territories focused on local food production have led to increased attention to territorial branding. At the same time, there are virtually no scientific justifications for territorial branding of food products, which has resulted in a lack of methodological recommendations for product branding by local producers and, consequently, in the inefficient practical solutions as regards territorial branding concepts. The lack of a territorially relevant definition of product branding and criteria for selecting food products for branding turned the authors to their own interpretations based on theoretical research. The testing of the methodical approach coupled with empirical research provided evidence of the correctness of the approach selected and the criteria for consumers’ preferences in choosing food products, in particular, certain groups of food products manufactured in Krasnoyarsk

Analysis of market prospects for bakery products based on the ranking of bakery producers in the region

“…Ranking of producers participating in the "Real Vologda product" brand in the product group "Bakery products" according to the value of the aggregated complex comparative assessment. Further, under the methodology of multidimensional comprehensive comparative assessment described in [7], we normalised their values and calculated partial comparative assessments of the indicators for this block of consumer assessment indicators. Summarizing the values of private assessments, we calculated the values of the integrated level of comparative assessment of producers participating in the product group "Bakery products" of the brand "Real Vologda product" on the block of economic indicators and build their rating.…”

“…The most important task of state industrial policy is to prioritise the formation of a forward-looking industrial structure of the national economic complex capable of generating new sources of growth [6,9] Researchers, economists agree that one way out of the current situation, allowing for the support of local producers-processors of agricultural products, is branding as a way of creating their image, recognition, quality and market retention of bakery products. Therefore, many of them create their own brands or participate in already existing territorial brands [7] The number of participants in the voluntary certification system "Real Vologda Product" is growing in the Vologda Oblast: 74 organisations that label more than 3.600 products with the trademark "Real Vologda Product" [8]. They also include bakeries, but branding has not solved the above problems.…”

Legal mechanisms of the Kyrgyz Republic to promote sustainable development and environmental protection

“…In the context of the country's basic law, special attention is paid to the issue of achieving prosperity in the country through sustainable development and social justice. To ensure an increase in the real growth rates of the national economy, an increase in living standards, an expansion of employment opportunities, a reduction in unemployment and the eradication of poverty, thereby putting the issue of sustainable development at the center of the state's attention [31][32][33][34][35][36][37][38][39][40][41][42][43][44][45][46][47][48][49].…”

State Regulation of Digital Technologies for Sustainable Development and Territorial Planning

“…The organizational support for implementing the strategy includes a new strategic development management system and a target organizational structure, i.e., an inter-departmental body for implementing the strategy designed to consolidate the efforts of various levels of government, the private and the public sectors, as well as control over the implementation of the strategy by the above-mentioned parties [39]. Therefore, the key issue is to combine the centralization and decentralization of state power and ensure the delimitation of powers between the central administration and local selfgovernment bodies, which is an important condition for the effective implementation of public authority [40].…”