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The purpose of this study is to examine the relationship among the emotional labor, burnout, and organizational commitment in airline context. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 163 flight attendants was surveyed and 153 usable questionnaires were analyzed. According to the literature review, emotional labor was divided into 'surface acting' and 'deep acting'. Burnout, on the other hand, was categorized into the following variables: 'emotional exhaustion', 'depersonalization' and 'reduced feelings of personal accomplishment' accordingly. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows.Firstly, emotional labor has no effect on 'emotional exhaustion' while emotional labor has negative effects on 'depersonalization' and 'reduced feelings of personal accomplishment'. Secondly, 'depersonalization' and 'reduced feelings of personal accomplishments'' factor have negative effects on organizational commitment while 'emotional exhaustion' has no effect on organizational commitment. Continuous and systematic training should be conducted to administer 'emotional labor'. Consulting system should also be conducted to reduce burnout and systematic procedure is also needed to induce positive results from burnout.■ keyword :|Emotional Labor|Burnout|Organizational Commitment|

The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

The purpose of this study is to examine the relationship among image making education, self-esteem and education satisfaction using airline service department in the university. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 240 students was surveyed and 218 usable questionnaires were analyzed. According to the exploratory factor analysis, image making education was divided into 'external image education', 'basic character education' and 'manner education'. Self-esteem, on the other hand, was categorized into the following variables: 'sense of value' and 'esteem' accordingly. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows.Firstly, 'external image' and 'manner education' have positive effect on 'sense of value' while manner education has effect on 'esteem'. Secondly, 'sense of value' and 'esteem' factor have positive effects on education satisfaction. Hence continuous and systematic education should be conducted to administer 'image making curriculum'. Self-esteem should also be taught in schools to encourage student's satisfaction on education. The contribution and limitations of this research were discussed and the future possible researches were mentioned.■ keyword :|Image Making Education|Self-Esteem|Education Satisfaction|

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