Being a country with the fourth largest population in the world, but with an entrepreneur rate that only rank six at the ASEAN level, is a challenge for Indonesia. Entrepreneurship education plays an important role to increase entrepreneurial graduates of higher education. Global awareness of the importance of the role of entrepreneurship and innovation, in line with the growing awareness of higher education institutions, especially universities, to walk the entrepreneurial path. This study aims to form an entrepreneurial university model using a systems approach, where the university should not carry its own burden in carrying out the responsibilities of a third mission to help accelerate community development. The model produced using the Interpretive Structural Modelling (ISM) method describes the sub-elements as the driver factor that influence the transformation process towards an entrepreneurial university. The elements of the entrepreneurial university model are come from the elements in the entrepreneurial ecosystem. One of the results showed that in Indonesia, producing entrepreneurial graduates as entrepreneurs is a very important factor and will encourage other factors, such as product commercialization, patents, and realizing science and techno parks, as has been achieved by several leading universities in the world.
Received: 2 November 2020 / Accepted: 11 December 2020 / Published: 17 January 2021
In this era of turbulence, the entrepreneurial university model is considered the most appropriate concept in responding to the challenges and demands of higher education in the future. Entrepreneurial universities emerged as a response to the interests of knowledge within the scope of innovation systems, both nationally and regionally. Transformation into an entrepreneurial university becomes a search for universities that want to ensure their sustainability. The purpose of this study is to help university in conducting self-assessment to get a clear understanding of the situation at hand. Pursuing an entrepreneurial university requires a long process and sufficient capabilities. From the breakdown of existing models, it is known that it is not enough for universities to achieve output only, but must lead to clearer outcomes so that the role in economic growth becomes more apparent.
PurposeThis study aims to develop a new entrepreneurial university model that will provide a comprehensive picture and explain how universities can become entrepreneurial by considering several factors, both internal and external.Design/methodology/approachThis research collected data by conducting a survey and elaborates on the judgments of informants who are experts in their fields. The gathered data were analyzed with the ISM method and MICMAC analysis.FindingsThis study identifies key factors of entrepreneurial university transformation, specifically, five key success factors and one constraint factor.Research limitations/implicationsThis study has limitations in terms of its in conducting interview techniques. Data collection, which should be maximized in producing agreement through focus group discussions, can more acutely identify factors through consensus.Practical implicationsThis study provides an overview of how universities may transform, following a path to become entrepreneurial by paying attention to the factors driving this transformation. The model demonstrates that while the university plays a central role, the participation of other parties within the ecosystem is also important.Originality/valueThis modeling technique deconstructs a complex system into several sub-systems, so that it can be studied in greater depth. Using ISM and MICMAC, a hard system methodology, this study advances a different and more comprehensive model.
The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.
The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.
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