This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a model that shows the effect of skincare marketing strategies through social media for male millennials generations. A quantitative approach is used to collect the data to support the model using online surveys. The data samples are collected from 203 male respondents using non-probability sampling techniques with convenience sampling method. The results are analysed with PLS-SEM methodologies by Smart-PLS, considered to be applied when the research is exploratory. The research result shows that social media marketing had a significant impact on brand image and brand trust. Moreover, brand trust and brand image had significant impacts on purchase intention. With brand image and brand trust 56.1 percent explained the purchase intention, 53.6 percent social media marketing explained the brand image, and 65.4 percent of the social media marketing explained the brand trust as well.

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried out by companies / brands have a positive impact on their brand equity, e-WOM distribution on social media and customers' purchase intention. The objective of this paper is to investigate the impact of SMMA towards customers' purchase intention. The researchers tried to survey the results of previous studies to give more benefits to the readers and researchers in this area of study. Research data was collected using an online questionnaire survey of 114 participants of Instagram users in Indonesia. The results of structural equation modelling supported the current model's validity and indicated a positive effect of SMMA towards brand equity. Moreover, brand equity had a positive impact on e-WOM; and e-WOM maintained a positive influence towards customers' purchase intention. Finally, SMMA also has showed a direct impact to customers' purchase intention.

ABSTRACT

Chatbot program has evolved in the Indonesian market as the representative of online service customer that provides immediate response and it is able to interact with customers by using Natural Language Processing. This study aims to determine the extent of the customer satisfaction factors that successfully influence chatbot acceptance in Indonesia. A sample of 119 respondents is chosen using Exploratory Factor Analysis method. The findings deliver valuable insight of four factors in satisfying Indonesian customers when using Chatbot. The research conclusion not only gives a new perspective to identify important factors influencing customer satisfaction for chatbot acceptance in Indonesia but also helps Indonesian organizations look up at those factors when planning to develop chatbot for their businesses.

Most of Indonesian still needs rice as a staple food. More and more quantity of people in a region will be increasing amount consumption of food in region, while decrease of rice field area that become different to public building or industrial affairs and economic transformation from agrarian affairs to nonagrarian affairs will be consequence rice production descend. Until now, domestic rice production was not able to meet its growing demand, so that Indonesia remains dependent upon rice import. This condition was made worse by conversion of fertile lowland in Java. Therefore, rice production growth was leveling-off. In the future, there should be some efforts to increase rice production, although land conversion is still going on. This study is aimed to assess the performance of lowland use, its contribution and prospect to increase rice production. The results showed that lowland is the main source of rice production. Another potential is improvement of intensification through promotion of intensification with integrated crops management. The implementation of these strategic policies should be supported by development and renovation of infrastructures as well as establishment of credit scheme to enable farmers to adopt modern technology.