The competition between universities in Malang has become increasingly tight, due to the rising number of universities allowing people to become more selective. Therefore, the Universitas Negeri Malang has sought to redefine itself and strengthen its brand identity. In line with this strategy, a figure is needed to improve community recognition. This requires a mascot. The mascot was chosen because of the character and attractive appearance that can interact directly with the community. So the process to design the mascot of the Universitas Negeri Malang as an endorser of brand identity has begun. Keywords: Designing, Mascot, Brand Identity
This research considers gravestone artifacts in the environment of Malay cultural communities. The use of gravestones as cemetery markers is proof that the user communities have been subject to acculturation. The use of gravestones by Malays is a legacy of Middle East culture. Gravestones are often used in a certain way to indicate the religion of the deceased. Moslems’ gravestones are usually inscribed with Arabic calligraphy. Malay gravestone artifacts are decorated with flora carvings, geometric ornaments, and Arabic calligraphy. Most of them are now stored at National Museum of North Sumatera Province, Malaysian National Museum, and library archive at Indonesian National Library. This article uses qualitative descriptions that involve collecting data concerning artifacts through interview, observation and literature studies. Data analysis is conducted using John Fiske’s Semiotic Theory, which explains visual artifacts through social codes at the levels of reality, representation and ideology. After reviewing gravestone artifacts in the Malay community environments, this study identified a relationship between social aspects and spirituality. If the deceased is a poor person, the gravestone will be simple. When the deceased is a member of the nobility, a successful trader, or a government official, the gravestone can be ornate. Therefore, gravestones have various manifestations when considered with regards to their origins, shapes, and cultural ideologies. Keywords: gravestone, cemetery, Malay culture, ideology
Siropen is a typical syrup product of Surabaya that has been existed since 1923 and was founded by a Dutch named JC Van Drongelen. To improve marketing and increase brand awareness, in 2011-2012 the company created a new brand around the concept of heritage. As part of this it redesigned the packaging, which has subsequently been widely mentioned in media coverage as luxurious, elegant, and attractive because it has a wine-like packaging. This research aims to determine the aesthetic heritage of the package design of Siropen Premium as a reflection of typical souvenirs of Surabaya. This study used a qualitative descriptive approach. Data for visual analysis is obtained through observations of the packaging design of Siropen Premium with researchers as the main instrument. Supporting Data is obtained through interviews to designers and company marketing. Validation of the research results was done through triangulation with the interviews to two media experts. The results showed that the Siropen Premium packaging design had a good formalistic arrangement covering the alignment of visual elements (shapes, colors, typography, layouts), good proportions based on golden ratio, and the uniqueness of design aesthethic style. The interpretation of design concept shows the design of the Siropen Premium package supports the heritage concepts derived from the classical European style. The European style uses a Victorian design style that gives a vintage look, via symmetrical layouts and the use of gold, brown, and ivory colors. The heritage concept with Dutch European style on the packaging of Siropen Premium in advance can hold the heritage sustainability of the Dutch colonial era in Surabaya in the form of typical souvenirs and beverage of Surabaya. Keywords: packaging design, aesthetic, heritage, siropen
The creative industry of visual communication design is growing rapidly in line with the increasing record media technology. In the city of Malang, it has attracted many actors who had diverse expertise backgrounds. One of the problems faced by Small and Micro Enterprises is marketing. This study uses a qualitative approach to explore all phenomena that occur in the creative industries of visual communication design relating to business success, especially in terms of marketing management. To start an ideal business, planning is needed in the form of a written document containing basic ideas and considerations for the company. In addition, one must create a blueprint containing the business mission, proposals, operations, strategies, financial details, possible market opportunities and capabilities and self-taught management skills. This study explores te benefits of syndication, working with designers in other studios. The key to success is perceived differently by business owners, but the basic ones are motivation, age, experience, and education. Keywords: Creative industries, Marketing, UKM, Visual Communication Design
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