UM’s Mascott Design for Supporting Brand Identity

Larasati, Annisa; Hermanto, Yon Ade Lose; Sarjono,

doi:10.18502/kss.v4i12.7639

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Putting a familiar face on the biodiversity problem and relying on people's intense loyalty to their teams and mascots could persuade people who would not otherwise pay for conservation to do so. With millions of worldwide supporters for each league, the pool of potential benefactors is vast [21]. The existence of a mascot as a creative representation by emphasizing the visual character that can leave a lasting impact on people's minds, and reinforce the brand's identity.…”

Section: Mascot Character For Citymentioning

confidence: 99%

Phuket mascot design from based on cultural value

Sookkaew¹,

Chaikaew²,

Saephoo³

2023

IJEECS

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<span lang="EN-US">Designing with cultural, wisdom, way of life, beliefs, and other values that have been passed down through generations. Let's produce a creative product that is entertaining and varied. One of them is to design a mascot to be used in the media as a character and representation of something, and to imply that this mascot will be able to act on behalf of those representatives. It is clear that Phuket has an exceptional and valuable cultural capital. In addition, there are numerous traditions, rituals, beliefs, customs, arts, and civilizations that are indigenous to the local population. It was thought that this study did a good job of figuring out how to use cultural values to make characters by applying design theory or design science to creativity. It also did a good job of figuring out how applicable the methods and design approaches were.</span>

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Section: Mascot Character For Citymentioning

confidence: 99%

Phuket mascot design from based on cultural value

Sookkaew¹,

Chaikaew²,

Saephoo³

2023

IJEECS

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“…Pengaruh emosional tersebut mulai dari visualnya, servis perusahaan hingga produk yang dihasilkan. Langkah perusahaan membangun dan memperkenalkan merek untuk merepresentasikan identitas produk atau perusahaan kepada konsumen, sehingga membentuk persepsi produk atau perusahaan terhadap merek (Larasati, Sarjono, & Hermanto, 2020). Brand mempunyai 3 fungsi sebagaimana yang disebutkan Wheeler (2013), yaitu: Navigation, Reassurance, dan Engagement.…”

Section: Perancangan Identitasunclassified

Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness

Imanuddin

Susilo

Hermanto

2021

JoLLA

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Since it was first established until 2021 Ma'ayu Batik still does not have a consistent brand identity that can represent the product. The business only relies on the superiority of its batik products without thinking about the importance of corporate identity to spark the audience to glance at these products. The purpose of this design is to create a brand identity to increase awareness. The method used by Alina Wheeler has five stages for designing, namely: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The results of this design are in accordance with the existing problem formulations, resulting in a Graphic Standard Manual (GSM). GSM contains the concept of brand identity, the language used for communication, font selection, supergraphics and the implementation of identity on the media. Keywords: Ma’ayu Batik, brand identity, awareness Abstrak: Sejak pertama kali didirikan hingga 2021 Ma’ayu Batik masih belum memiliki brand identity yang konsisten yang dapat merepresentasikan produk. Usaha tersebut hanya mengandalkan keunggulan dari produk batiknya saja tanpa memikirkan pentingnya identitas korporat untuk memantik audiens agar melirik produk tersebut. Tujuan perancangan ini menciptakan brand identity untuk meningkatkan awareness. Metode menggunakan milik Wheeler (2013) yang mempunyai lima tahap untuk melakukan perancangan yaitu: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. Hasil perancangan ini sesuai dengan rumusan masalah yang ada, menghasilkan Graphic Standard Manual (GSM). GSM tersebut memuat konsep brand identity, bahasa yang digunakan untuk komunikasi, pemilihan font, supergraphic dan implementasi identitas terhadap media. Kata kunci: Ma’ayu Batik, brand Identity, awareness

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UM’s Mascott Design for Supporting Brand Identity

Cited by 2 publications

References 2 publications

Phuket mascot design from based on cultural value

Phuket mascot design from based on cultural value

Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness

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