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Purpose The purpose of this paper is to examine how the emergent 3D interactive media technologies are used as a viable tool for enhancing visitors’ overall experiences at an exhibition entitled, 300 Years of Hakka Kungfu – Digital Vision of Its Legacy and Future (Hakka Kungfu Exhibition) – presented and co-organized by the Intangible Cultural Heritage Office of Hong Kong, International Guoshu Association and the School of Creative Media, City University of Hong Kong. Design/methodology/approach A questionnaire survey in both online and paper-based formats was used for identifying visitors’ experiences in the interactions with the multimedia technologies. For this research study, a questionnaire, consisting of 26 items, was set out to measure the visitors’ experiences at the Exhibition. Since the Exhibition was about presenting a centuries-old Chinese cultural heritage, Hakka Kungfu via the use multimedia technologies, in the context of establishing a dialogue between the past and present, the researchers included questionnaire items that were devoted to enquire about the level of understanding, knowledge and enjoyment, and visitors’ new knowledge about Hong Kong history and culture was successfully disseminated to the respondents at the end of the questionnaire. Findings A total of 209 completed questionnaires were collected at this Hakka Kungfu Exhibition. The findings reveal that the exhibits did attract people at all ages. This Exhibition gave the visitors a sense of interest and wonder in the object and information presented in the Exhibition. Findings of this study also reveal that this Exhibition has successfully attracted a large number of female visitors, as well as visitors who have never taken any martial arts training. In addition, visitors’ Exhibition experience was found to be memorable, as well as enjoyable. Furthermore, visitors’ experience within the Exhibition suggested that it was entertaining, as well as educational. By creating a long-lasting impact on the minds of these Exhibition visitors about the connections between and relevance of traditional Chinese Kungfu, their collective cultural identity, as well as the contemporary society we live in. The Exhibition exemplified the successful integration of the presentation of Kungfu as a form of cultural heritage with engagement-creating technology, in which technology is unobtrusive but effective. Originality/value Although it is already a global trend for the museums to integrate multimedia technologies into their exhibitions, research on the situation and feedback of multimedia technology used in the museum exhibitions in Hong Kong is scarce as well as scattered. Findings of this study could help identify various factors involved in audience participation, thereby exploring the possibility of building a contact point/space for traditional Chinese Kungfu as an intangible cultural heritage, via the integration of the latest media technologies. In particular, the development of multimedia technologies has become increasingly important to museums, and museum professionals have been exploring how digital and communication technologies can be developed to offer visitors a more interactive, personalized museum experience. In general, despite the growing interest in deploying digital technology as interpretation devices in museums and galleries, there are relatively few studies that examine how visitors, both alone and with others, use new technologies when exploring the museum contents.

Intangible cultural heritage (ICH) as a field of research and site for digital efforts has grown significantly since the UNESCO 2003 Convention for the Safeguarding of Intangible Heritage. In contrast to tangible heritage, where cultural identities are manifested through physical objects, intangible cultural expressions are defined through tacit reliances and embodied practices. Such practices are usually bodily communicated, enacted, socially transmitted, and constantly evolving. Burgeoning trends in computational heritage and ICT applications have played a crucial role in safeguarding ICH as they produce versatile resources while making them accessible to the public. Nevertheless, most of the inventions are object-centric and cater to conserving material-based knowledge bases. Few endeavors thus far have fully supported the recording, representing, and reviving of the living nature of ICH. One of the challenges now faced is to find appropriate forms, together with efficient methods, to document the ephemeral aspects of intangible heritage. Another barrier is to find effective ways to communicate the knowledge inextricably linked to people. In response, recent efforts have embarked on capturing the “live” and “active” facets of the embodied cultures, which entails addressing technological and curatorial complexity to communicate the material and immaterial aspects within a meaningful context. Meanwhile, advancements in experimental museology have opened up new modes of experiential narratives, particularly through visualization, augmentation, participation, and immersive embodiment. Novel practices of cultural data computation and data sculpting have also emerged toward the ideal of knowledge reconstruction. This article outlines state-of-the-art models, projects, and technical practices that have advanced the digitization lifecycle for ICH resources. The review focuses on several critical but less studied tasks within digital archiving, computational encoding, conceptual representation, and interactive engagement with the intangible cultural elements. We aim to identify the advancements and gaps in the existing conventions, and to envision opportunities for transmitting embodied knowledge in intangible heritage.

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This article examines two exhibition installations that integrate high-resolution digital archeological datasets (photography and 3D architectural models) with immersive, interactive display systems. These analogous installations, Pure Land: Inside the Mogao Grottoes at Dunhuang and Pure Land: Augmented Reality Edition, allow visitors to engage in different ways with a full-scale augmented digital facsimile of Cave 220 from the UNESCO World Heritage site, the Mogao Grottoes, Gansu Province, northwestern China. The peerless treasuries of paintings and sculptures at Dunhuang are extremely vulnerable. Comprehensive digitization has become a primary method of preservation at the site. The digital facsimiles of this cultural paragon can be transformed, providing formative personal experiences for museum visitors. The Pure Land projects contribute to new strategies for rendering cultural content and heritage landscapes. Interpreting these installations through the lens of phenomenology and panoramic immersion helps situate them at the forefront of virtual heritage today.

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