This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME' s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME' s information technology. AbstrakPenelitian ini bertujuan untuk menguji niat mengadopsi teknologi informasi UMKM di DIY melalui perluasan model penerimaan teknologi. Penelitian ini melanjutkan penelitian sebelumnya terkait dengan aspek hambatan yang dialami dalam pengembangan bisnis UMKM. Penelitian yang dilakukan bersifat survei menggunakan sampel pengusaha UMKM di DIY. Teknik analisis data dalam penelitian ini menggunakan model persamaan struktural yang dibantu oleh program AMOS. Secara keseluruhan, perluasan model penerimaan teknologi dalam memprediksi niat mengadopsi teknologi informasi UMKM dalam penelitian ini memenuhi aturan model yang fit, yang berarti bahwa model yang dikembangkan dalam penelitian ini sesuai dengan kondisi empiris yang ada. Secara khusus, hasil penelitian membuktikan pengaruh tekanan persaingan bisnis pada persepsi manfaat pada pemilik UMKM. Penelitian ini juga menemukan pengaruh kemudahan penggunaan dan manfaat yang dipersepsikan memiliki efek pada sikap pada adopsi teknologi informasi pemilik UMKM dan sikap pada adopsi teknologi informasi UMKM berdampak pada niat mengadopsi teknologi informasi UMKM.

In this study, the objective is focused to explain the relationship between the three independent variables (price fairness, green brand quality and green risk) and Words of Mouth (WOM), which is mediated by the satisfaction and trust. Sample is taken as many as 200 visitors at the Mall in Surakarta -Indonesia, who had the intention to buy liquid edge display (LED) screen TV. Of all the questionnaires returned, there are 12 questionnaires that cannot be used. By using Generalized Structured Component Analysis, the results indicate that the satisfaction and trust is significantly influenced by the price fairness, green brand quality and green risk. Also found that WOM is significantly influenced by the trust. Furthermore it is found also that WOM is not influenced by the price fairness and green brand quality and it is found too that WOM is not influenced by satisfaction.

The purpose of the research is to test the purchase intention difference based on the subjective norm role and relationship of subjective norms. The research was done by testing the purchase intention difference when the subjective norm role was high and when the subjective norm was low. The sample in this research was the executive women that had knowledge about counterfeit bags. The respondents who were successful to be collected in the research were 86 executive women respondents in Yogyakarta-Indonesia. The data analysis in this research uses the difference testing helped by Analysis of Variance. The data analysis results show that there is the purchase intention difference based on the highness and the lowness of the subjective norm role of the consumers to use the counterfeit products. There are positive corellation between subjective norm and purchase intention. Consumers with the high subjective norm role have the low intention to buy and consumers with the low subjective norm role have the high intention to buy.

This study aims to examine the causal relationship between the sexuality in elegancy of

This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research is dyadic sample that involves parents and children. The sampling was done with purposive sampling method. One hundred and twenty respondents had been successfully collected in this research. Data was collected using questionnaire. Data analysis used regression analysis. This research result shows that the communication pattern of parents that is social-oriented does not significantly influence the children role as the influencer in buying decision. Parents' communication pattern that is concept-oriented influences positively the children role as the influencer in buying decision.