Describes the findings of a positivistic comparative study which
was undertaken in three different European countries in order to assess
the perceptions of British/Irish and Spanish hotel managers. Relates
managers′ opinions to some key factors the authors perceive as
contributing to the future development of the hotel sector. Among the
issues analysed were variables relating to: support policies provided by
tourist boards (e.g. in the marketing area, tax exemptions, financing,
staff subsidies, etc.); the development of co‐operative management
programmes; and training policies and concern for the protection of the
natural environment.
It appears quite likely that the worldwide demand for wine has been declining for over a decade now. While a number of reasons for this changing consumer behaviour have been advanced, no one really knows what factors are driving this market downward. This changing demand structure has very serious implications for Spanish wine makers because the fastest decline in demand is at the low priced end of the market. That is exactly the part of the market where Spanish wine makers have their strongest position. Four endgame strategies available to Spanish wine makers are presented and analyzed. Finally, a four step action program is outlined that is intended to give Spanish makers their best chance of surviving these new market conditions.
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