Aspects of Anglo-Spanish Perceptions and Product Preferences Arising From ‘Country of Origin’ Image

Peris, Salvador Miquel; Newman, Karin; Bigné, Enrique; Chansarkar, Bal

doi:10.1080/02650487.1993.11104531

Cited by 23 publications

(23 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These researchers also found that, as consumer income increased, a more global identity emerged. The finding that country of manufacturer influenced consumers' acceptance of US apparel brands is also consistent with earlier research (eg Du Preez et al, 1994;Peris et al, 1993).…”

Section: Resultssupporting

confidence: 88%

“…That country of manufacture was important to some consumers is consistent with earlier research (eg Du Preez et al, 1994;Peris et al, 1993). Younger consumers tend to be more accepting of new brands (Management Horizons, 1998) and may be less loyal to Spanish retailers/brands due to the influence of the EU, which encourages a regional rather than national economic/ business climate, and the rise in popularity of global apparel brands.…”

Section: Resultssupporting

confidence: 75%

“…Research suggests that Spanish consumers may place greater importance on country of origin for some products than consumers from other countries (Du Preez et al, 1994) and that Spanish consumers may prefer domestically produced products (Peris et al, 1993). This previous research highlights a strong preference for Spanish-made shoes and fashion clothing as well as Italian-made fashion clothing, and a weak preference for German-made shoes and fashion clothing.…”

Section: Consumer Characteristicsmentioning

confidence: 92%

See 2 more Smart Citations

Spanish consumers' perceptions of US apparel speciality retailers' products and services

Hyllegard

Eckman²,

Descals

et al. 2005

Journal of Consumer Behaviour

View full text Add to dashboard Cite

is a professor of marketing at the University of Castilla La Mancha in Albacete, Spain. His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members. Miguel Angel Gomez Borjais an associate professor of marketing at the University of Castilla La Mancha in Cuenca, Spain. His research interests deal mainly with experimental consumer behaviour research and the effects of information technology and new virtual markets on consumer behaviour and relationships in marketing channels. AbstractApparel speciality retailers' success in international markets is contingent upon their knowledge of culturally-defined values, norms and behaviour that influence consumer decision making and impact acceptance of products and services. An integrated theoretical framework of retail internationalisation guided this investigation of the viability of the Spanish market for US retailers. This study examined consumers' store patronage and apparel purchase behaviour, acceptance of US apparel brands, perceptions of retailers' products and services, and perceptions of the impact of foreign retailers on local communities. Data were collected from 375 consumers in Barcelona, Madrid and Valencia. The influence of retailer characteristics on consumers' store patronage varied by age and income. Product characteristics that influenced apparel purchases varied by gender, income and age, while acceptance of US brands differed by gender and age. The perceptions of Spanish, European and US retailers differed regarding quality, fashionability, product assortment, extent and quality of customer service, convenience of location, payment 345 options, national brands and store layout. Consumers' acceptance of US apparel brands was a function of age, household income, apparel product country of manufacture and price. Perceptions of US retailers were a function of household income, selected apparel characteristics and consumer acceptance of US apparel brands. Differences among perceptions of the impact of retail development were found by city. The findings provide insights into the opportunities and challenges for US apparel speciality retailers as they contemplate entry into the Spanish market. The affinity for US apparel among young Spanish consumers, particularly males, suggests optimism regarding opportunities in this market.

show abstract

Section: Resultssupporting

confidence: 88%

Section: Resultssupporting

confidence: 75%

Section: Consumer Characteristicsmentioning

confidence: 92%

See 1 more Smart Citation

Spanish consumers' perceptions of US apparel speciality retailers' products and services

Hyllegard

Eckman²,

Descals

et al. 2005

Journal of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…Three country-related antecedents were identified within the literature search as having profound influence when consumers are evaluating, forming attitudes toward, and intending to purchase foreign products. Strong associations between products and their countries-of-origin have been well established in consumer research (e.g., Brijs, Bloemer, & Kasper, 2011;Chinen, Jun, & Hampton, 2000;Huddleston, Good, & Stoel, 2001;Hui & Zhou, 2002;Orbaiz & Papadopoulos, 2003;Peris, Newman, Bigne, & Chansarkar, 1993;Teas & Agarwal, 2000;Uddin, Parvin, & Rahman, 2013;Wang, Barnes, & Ahn, 2012). These studies strongly support the notion that country-of-origin image affects all three stages under investigation in this study; therefore the following three hypotheses are proposed:…”

Section: Conceptual Model and Hypothesessupporting

confidence: 72%

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Carter¹

2014

IBR

View full text Add to dashboard Cite

Attempting to provide insight regarding consumers' perceptions of and purchase intentions toward foreign products, this study develops and empirically tests an inclusive model containing key determinants that affect this process. A sample of 434 university students from the United States were recruited for the study and multivariate analysis was used to assess the hypothesized effects of key country-related variables upon the stages of consumer decision-making (i.e., product evaluation, attitude formation, and purchase intention) prior to the actual purchase of a foreign product. While country-of-origin image is shown to have influence across all three stages, animosity only affects the consumer's willingness to buy the foreign product. There is evidence that consumer ethnocentrism influences both the attitude formation as well as the willingness to buy stages. These research findings suggest that marketers should take these three country-related variables under consideration when formalizing a strategy to enter a foreign market with their products. The display of packaging information must also be considered with regards to the consumer's sensitivities towards the product's country of origin.

show abstract

“…Given the strong associations between products and their countries-of-origin that have been established in consumer research (e.g, Brijs, Bloemer, & Kasper, 2011;Chinen, Jun, & Hampton, 2000;Huddleston, Good & Stoel, 2001;Hui & Zhou, 2002;Peris, Newman, Bigne, & Chansarkar, 1993;Teas & Agarwal, 2000;Uddin, Parvin, & Rahman, 2013), country-of-origin image serves as a strong indicator for determining consumers' overall product evaluations, forming product attitudes by these consumers, and influencing their willingness to purchase the foreign product.…”

Section: Hypothesesmentioning

confidence: 99%

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

Carter¹,

Maher²

2014

IJMS

View full text Add to dashboard Cite

Globalization has resulted in the proliferation of foreign goods worldwide, thus saturating consumer markets with substitutable products and increasing the competitive landscape for marketers. This study attempts to provide an empirically testable, integrative model containing the majorantecedents influencing the consumer's willingness to buy these foreign goods. A sample of 800 adults from the United States was surveyed through a consumer panelto represent the broad composition of U.S. consumers. Structural equations modeling is used to assess the fit of the proposed model and provide the explanatory strengths of each predictor while in the presence of the other primary determinants in the model. The study suggests that consumer ethnocentrism, animosity, andcounty-or-origin image affect different stages of the process used by consumers to evaluate and form attitudes toward foreign goods. These evaluations and attitudes eventually lead to purchase intention, which is indicative of the consumer's purchase behavior at a later time. The findings support the proposed relationships in this baseline model and suggest that key country-related variables differ with regards to where they exert significant influence within the baseline model. Country-of-origin image is shown to influence the evaluation and attitude formation stages, while consumer ethnocentrism and animosity affects the consumers' willingness to buy foreign goods. Market entry and promotional strategies can be utilized to control these country-related effects if the marketer is aware of their influence upon foreign product purchases.

show abstract

Aspects of Anglo-Spanish Perceptions and Product Preferences Arising From ‘Country of Origin’ Image

Cited by 23 publications

References 22 publications

Spanish consumers' perceptions of US apparel speciality retailers' products and services

Spanish consumers' perceptions of US apparel speciality retailers' products and services

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

Contact Info

Product

Resources

About