An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Carter, Larry L.

doi:10.5539/ibr.v7n6p192

Cited by 4 publications

(4 citation statements)

References 37 publications

(47 reference statements)

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“…Consumer traits retained included ethnocentrism (He and Wang, 2015), patriotism (Rybina et al, 2010) and xenophobia (Harun and Shah, 2013), given their empirically validated correlation to a consumer's preferences for, and purchase of foreign products. Animosity toward foreign countries (Carter, 2014) was added to the model given research showing its relationship to consumer receptivity. Finally, global orientation traits including nationalism (Ryans, 1969;Shimp and Sharma, 1987), world mindedness (Nijssen and Douglas, 2008), and cosmopolitanism (Saran and Kalliney, 2012) were added to explore their potential relationship to consumer receptivity of foreign products.…”

Section: Literature Reviewmentioning

confidence: 99%

Testing a Model of Consumer Purchase Receptivity Toward Foreign Products

2019

JMDC

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A model assessing consumers' receptivity to purchasing foreign products is presented and tested. The model includes consumer characteristics, global orientation traits, attitudes toward specific countries and country-of-origin (COO) perceptions to predict receptivity toward purchasing consumer electronic products from four countries. Results from a survey of 200 consumers in the U.S. indicate that attitudes toward foreign countries, COO perceptions and consumer purchase receptivity are related to global orientation traits, although these relationships vary by the countries tested. Multiple regression analyses show that country-of-origin is the best predictor of consumer receptivity to purchase of consumer electronic products for each of the four countries.

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Section: Literature Reviewmentioning

confidence: 99%

Testing a Model of Consumer Purchase Receptivity Toward Foreign Products

2019

JMDC

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“…These relationships are based on strong support from previous research findings that pertain to the deliberation by consumers when considering a foreign product purchase (Carter, 2014). Although the influence of product beliefs upon attitudes is well documented in consumer research (e.g., Chung & Pysarchik, 2000;Erickson, Johansson, & Chao, 1984), the direct influence of product evaluation upon a person's willingness to buy the product is also supported within several of the studies reviewed within our literature search (e.g., Chinen, Jun, & Hampton, 2000;Hui & Zhou, 2002;Orbaiz & Papadopoulos, 2003).…”

Section: Hypothesesmentioning

confidence: 80%

“…6, No. 3;2014 products, multicollinearity is likely to become an issue within a model with an extensive number of influences being evaluated. To some extent, a confirmatory factor analysis conducted at the early stages of analysis may help alleviate this problem.…”

Section: Discussionmentioning

confidence: 99%

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Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

Carter¹,

Maher²

2014

IJMS

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Globalization has resulted in the proliferation of foreign goods worldwide, thus saturating consumer markets with substitutable products and increasing the competitive landscape for marketers. This study attempts to provide an empirically testable, integrative model containing the majorantecedents influencing the consumer's willingness to buy these foreign goods. A sample of 800 adults from the United States was surveyed through a consumer panelto represent the broad composition of U.S. consumers. Structural equations modeling is used to assess the fit of the proposed model and provide the explanatory strengths of each predictor while in the presence of the other primary determinants in the model. The study suggests that consumer ethnocentrism, animosity, andcounty-or-origin image affect different stages of the process used by consumers to evaluate and form attitudes toward foreign goods. These evaluations and attitudes eventually lead to purchase intention, which is indicative of the consumer's purchase behavior at a later time. The findings support the proposed relationships in this baseline model and suggest that key country-related variables differ with regards to where they exert significant influence within the baseline model. Country-of-origin image is shown to influence the evaluation and attitude formation stages, while consumer ethnocentrism and animosity affects the consumers' willingness to buy foreign goods. Market entry and promotional strategies can be utilized to control these country-related effects if the marketer is aware of their influence upon foreign product purchases.

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