The world has changed a lot in the past years. The rapid advances in technology and the changing of the communication channels have changed the way people work and, for many, where do they work from. The Internet and mobile technology, the two most dynamic technological forces in modern information and communications technology (ICT) are converging into one ubiquitous mobile Internet service, which will change our way of both doing business and dealing with our daily routine activities. As the use of ICT expands globally, there is need for further research into cultural aspects and implications of ICT. The acceptance of Information Technology (IT) has become a fundamental part of the research plan for most organizations (Igbaria 1993). In IT research, numerous theories are used to understand users' adoption of new technologies. Various models were developed including the Technology Acceptance Model, Theory of Reasoned Action, Theory of Planned Behavior, and recently, the Unified Theory of Acceptance and Use of Technology. Each of these models has sought to identify the factors which influence a citizen's intention or actual use of information technology.Drawing on the UTAUT model and Flow Theory, this research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application-in a consumer context. The proposed model incorporates eight constructs: Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Perceived Playfulness, Attention Focus, and Behavioral intention. Data collected online from 238 respondents in Saudi Arabia were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for ICT and, in particular, mobile Internet service practitioners and researchers As the use of information and communication technology (ICT) expands globally, there is need for further research into cultural aspects and implications of ICT. A better understanding of the factors contributing to the acceptance or rejection of information technology is the first step toward the solution of the problem.
Understanding individual acceptance and use of Information and Communication Technology (ICT) is one of the most mature streams of information systems research. In Information Technology and Information System research, numerous theories are used to understand users’ adoption of new technologies. Various models were developed including the Innovation Diffusion Theory, Theory of Reasoned Action, Theory of Planned Behavior, Technology Acceptance Model, and recently, the Unified Theory of Acceptance and Use of Technology. Each of these models has sought to identify the factors which influence consumers’ intention or actual use of information technology. This research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application- in a consumer context. The proposed model incorporates eight constructs: Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Perceived Playfulness, Attention Focus, and Behavioral intention. Individual differences—namely, age, gender, education, income, and experience are moderating the effects of these constructs on behavioral intention and technology use.
The online teaching in colleges and universities during the COVID-19 outbreak is one of the challenges faced by faculty and students during this period especially for colleges and universities that meet the quality assurance standards and under the accreditation process. One of the main requirements of quality standards is to carry out a variety of opinion surveys at different stages among different levels of study, analyze, and then provide recommended solutions based on survey findings. Although many researchers have been carried out online teaching, there is no consensus on the impact of a sudden transition from face-to-face learning to online learning especially in community colleges in Saudi Arabia. The purpose of this paper is to present the outcomes of the study on students' experiences about online teaching during COVID-19 Outbreak. Smart PLS program is used for testing the model and to make sure that the variables are appropriate and the outcomes are valid.
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