Customer's perceived trust towards an e-commerce website is crucial for the success of online business. Effective design of web interfaces increases perceived trust of customers. Given many associated usability issues when performing tasks on a website, it is important for technopreneurs embarking on online business to understand issues related to usability problems of an e-commerce website and the techniques to identify these issues. In this study, usability evaluation was performed on an online gift shop with a group of potential consumers with age range of 18-22. Four different evaluation methods were used: Feedback Capture after Task (FCAT), Retrospective Think Aloud (RTA), Retrospective Think Aloud with Eye Movement (RTE) and observation. This study reveals that the major defects found were language and content, user guidance and support, flexibility and control, and visual clarity. Therefore, this study suggest that applying good user interface design could provide better user experience and thus increase perceived trust and user satisfaction towards the website.

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.

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