The effect of integrating social plugins into e-commerce website

Abstract

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.

Social commerce: A literature review

“…Another reason is the "more trust, social presence and intention to purchase". Social presence has always been very essential to e-commerce websites due to the cold and impersonal nature of the virtual environment of the online world [7]. Moreover, trust represents a positive direct effect on a person's behavioural intention to engage in social commerce.…”

“…It is not safe to completely rely to an external social network site and this circumstance can be justified with several reasons. For instance, when the social network site server is down, businesses may be facing the risk of losing their critical sales online because of this [7]. The "capturing correct user relationships" was also chosen as social commerce challenge.…”

“…Therefore, Social Commerce can be considered as a subset of e-commerce that improves using social media to assist customers in their commerce transactions and activities. Other important number of practitioners talk about SC as customer collaboration and shopping in an environment similar to social networking [2], [7]. Finally, some researchers provide a definition of social commerce starting from the seller's point of view: it is described as a seller collaboration for advantage business [25], [26].…”

Adoção De Social Commerce: Caminhos Válidos Para O Alcance Da Intenção De Compra Em Mídias Sociais No Contexto Brasileiro

“…Este cenário aponta a relevância das mídias sociais na vida cotidiana e alerta as organizações para os desafios e oportunidades decorrentes do comportamento dos usuários, afinal a aplicação das mídias sociais para as empresas torna-se similar à de outros sistemas de informação (Ngai, Tao & Moon, 2015). Na esteira desses fatos, à medida que a popularidade das mídias sociais é crescente entre os internautas, as relações sociais online os encoraja à participação ativa em ações cada vez mais variadas, incluindo atividades comerciais (CHEN et al, 2013;Hajli, 2014Hajli, , 2015.…”

Keep the conversations going: engagement-based customer segmentation on online social service platforms

“…An emerging body of research suggests that the integration of social elements into online services yield a positive effect on purchase intention and brand loyalty, and that the extensive use of such features encourages users to continue to return to the service (Chen et al 2013;Cyr et al 2007;Huang and Benyoucef 2013). We define any kind of system that integrates social elements to be an online social service (OSS).…”