Social commerce: A literature review

Salvatori, Luca; Marcantoni, Fausto

doi:10.1109/sai.2015.7237152

Cited by 33 publications

(36 citation statements)

References 24 publications

(26 reference statements)

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“…Furthermore, 78% of those who perceive effective and highly effective order delivery considered social commerce as relevant, while 2% of those who view the order delivery as ineffective shared the same view. Generally, the analysis concludes the position of this relationship by suggesting that the Nagelkerke r-square value is 0.330, which suggests that the perceived effectiveness of order delivery impacts the perceived relevance of socialmedia-based commerce by 33% (Salvatori & Marcantoni 2015). Studies by Sanjuq (2014) and Talat, Azar and Yousaf (2013) shared a view that customers are eager to use their newly purchased products; therefore, the delay in arrival affects the future decision to use the platform on purchases.…”

Section: The Effectiveness Of Order Deliverymentioning

confidence: 93%

“…These softwares cater for different purposes, one being the provision of the platform for socialisation (Lai & To 2015). Social media are user centred; therefore, they make a suitable platform for business in the modern era (Lai & To 2015;Salvatori & Marcantoni 2015). Social-media-based commerce addresses challenges of traditional e-commerce; for example, mobile money users (without traditional bank accounts) are equally eligible (Osano & Languitone 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…This is because the traditional method offers the opportunity to physically verify the quality of the product on sale. Apart from the availability of counterfeit products, social media are characterised by criminal activities targeting illegal gains (Chaudhry & Stumpf 2011;Salvatori & Marcantoni 2015). Therefore, social commerce is likely to be more challenged.…”

Section: Quality Display Of the Product Informationmentioning

confidence: 99%

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Factors determining the perceived relevance of social commerce in the African context

Lubua

Pretorius

2019

SA Journal of Information Management

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Background: This study determined factors influencing the perceived relevance of social commerce in the African context, in which Tanzania was chosen as a case for study. The motivation comes from the recent trend in which different service vendors take social networks as a platform for their business display, in conjunction with the use of mobile money and other online financial services in business facilitation. Objectives:The study determines factors influencing the perceived relevance of social commerce in the African context. Methods:The study used the survey strategy in its operationalisation. Only social media subscribers based in Tanzania formed the study population. It used the literature to identify the knowledge gap, followed by hypotheses formulation. Advanced quantitative models were used for testing the hypotheses.Results: Collectively, the following variables have a significant impact on the perceived relevance of social commerce: the effectiveness of order delivery, the perceived vendor's response to queries, the perceived quality of online display, the perceived shopping convenience, the perceived rejection of returned goods and the perceived convenience of returning goods. Conclusion:Social-media-based commerce provides useful platforms to subscribers and vendors of different services. The approval rate is a good predictor of the future increase in the number of users across Africa, and Tanzania in particular.

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Section: The Effectiveness Of Order Deliverymentioning

confidence: 93%

Section: Literature Reviewmentioning

confidence: 99%

Section: Quality Display Of the Product Informationmentioning

confidence: 99%

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Factors determining the perceived relevance of social commerce in the African context

Lubua

Pretorius

2019

SA Journal of Information Management

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“…Considerando que se trata de um fenômeno relativamente novo, o Social Commerce tem se desenvolvido continuamente, acompanhando os avanços tecnológicos e sua extensão no comportamento social, de modo a atrair a atenção de pesquisadores em todo o mundo, pois esse constitui-se um amplo campo de investigação tanto teórico quanto empírico acerca dessa nova modalidade de negócios (SALVATORI;MARCANTONI, 2015).…”

Section: Introductionunclassified

“Compro, vendo e troco”: o consumo em grupos de comércio informal nas redes sociais virtuais

Júnior

Silva

Melo

2018

Desenv

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A facilidade de acesso e interação a partir da web 2.0 potencializou o avanço de novas formas de transações comerciais no ambiente virtual, principalmente, a partir do surgimento de grupos de compras, vendas e trocas nas redes sociais virtuais. O objetivo desta pesquisa é verificar aspectos deste novo comportamento de consumo nos grupos de transações comerciais entre consumidores finais (consumer-to-consumer). Para tanto, foi realizada uma coleta de dados a partir do método survey, por questionário online, com 354 respondentes de 22 unidades federativas do Brasil. A análise foi feita com a utilização de estatísticas descritivas e teste de hipóteses. Os resultados apontaram que existem divergências significativas quanto ao perfil dos consumidores C2C nas redes sociais no que diz respeito ao sexo, faixa etária e grau de escolaridade, quando comparado ao perfil dos consumidores online descrito na literatura. Porém não foram identificadas divergências significativas em variáveis que apresentam influência na decisão de compra, tais como preço, variedade de produtos, qualidade, condições de pagamento, prazos de entrega e segurança, por exemplo, entre os recortes amostrais realizados, revelando, assim, que este tipo de comércio pode ser uma janela de novas oportunidades para negócios.

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“…Beyond the discussion of the differences in similar terms used within field of social commerce, there is a common sense that social commerce is from e-commerce (Zhong, 2012): Some researchers refer to social commerce as either a subset of e-commerce (e.g., Kim and Park, 2013;Li et al, 2014;Ling and Husain, 2013;Salvatori and Marcantoni, 2015) or an evolution or innovation of e-commerce (e.g., Huang and Benyoucef, 2013;Kucukcay, 2014;Rad and Benyoucef, 2010;Salvatori and Marcantoni, 2015b).…”

Section: • Differences Between Social Commerce and E-commercementioning

confidence: 99%

Managing reverse logistics in social commerce platforms : theory, methods and applications

Han¹

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The purpose of reverse logistics is recapturing value or proper disposal. However, many companies suffer significantly from poor management of returned products. According to a recent article published in CNBC by the end of 2016, only the returns cost businesses more than $260 billion a year and an average profit loss of 10%. The scarcity of natural resources, green legislation, recognition of reverse-flow value, e-business, good image, customer satisfaction, and information systems have forced companies to better handle of their returns (e.g. commercial returns, warranty returns, lease returns, reusable articles, product recalls, end-of-use returns (EOU) and end-of-life returns (EOL)). Therefore, an appropriate platform for an effective and efficient reverse logistics implementation is urgently required. Social commerce, which is a new business model of e-commerce that makes use of Web 2.0 technologies and social media, support social-related exchange activities by providing a platform that connects consumers, companies, activists, legislators, and the like. Social commerce is not solely for generating more income. As a matter of fact, social commerce is more for engaging customers not only for their shopping thoughts and experiences, but engage in product design, and environmental issues. Firms, through reverse logistics initiatives with social commerce can not only create new sources for revenue but also show corporate social responsibility by increasing their commitment to social, green, and environmental responsibilities. Therefore, a growing number of companies are attempting to streamline the reverse logistics process into social commerce platforms. Thus, the purpose of this dissertation is: to first identify the criteria that should be used in designing and evaluating social commerce for helping companies to better manage their reverse logistics. Then, I will use identified criteria to evaluate the reverse logistics practices of three major global firms (COMPANY A, COMPANY B, COMPANY C). To achieve the main objective of this dissertation, I propose three key questions: (1) What components need to be included in a social commerce design framework? (2) How formalize the reverse logistics processes for companies? (3) How evaluate companies' reverse logistics performances in their social commerce platforms? To answer the interrelated research questions, this Ph.D. thesis has been developed through a variety of methods: taxonomic literature review approach, case study method, Fuzzy TOPSIS and software tool FLINTSTONES. Results include implications for both managers and academics, not only future direction for social commerce and reverse logistics, but also in an inductive manner, about the adjustment of Managing Reverse logistics in social commerce platforms: Theory, methods and applications vi influenced factor (four main criteria and sixteen sub-criteria) for reverse logistics practices in social commerce platforms.

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Social commerce: A literature review

Cited by 33 publications

References 24 publications

Factors determining the perceived relevance of social commerce in the African context

Factors determining the perceived relevance of social commerce in the African context

“Compro, vendo e troco”: o consumo em grupos de comércio informal nas redes sociais virtuais

Managing reverse logistics in social commerce platforms : theory, methods and applications

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