2013
DOI: 10.1007/978-3-319-02958-0_44
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Designing a Checklist for an E-Commerce Website Using Kansei Engineering

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Cited by 6 publications
(1 citation statement)
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“…According to Goh et al [40], for websites to represent high usability and functionality, their design must also ensure appropriate emotional impact. Hence, the approach proposed by Goh et al [40] complements the functionality and usability of e-commerce websites with a design in line with Kansei Engineering, a design method that considers users' emotions and feelings to be able to guide them. Kansei Engineering aims to present the product or service in a way that fuels the desirable emotional response to improve conversion.…”
Section: Checklists In Website Quality Assessmentsmentioning
confidence: 99%
“…According to Goh et al [40], for websites to represent high usability and functionality, their design must also ensure appropriate emotional impact. Hence, the approach proposed by Goh et al [40] complements the functionality and usability of e-commerce websites with a design in line with Kansei Engineering, a design method that considers users' emotions and feelings to be able to guide them. Kansei Engineering aims to present the product or service in a way that fuels the desirable emotional response to improve conversion.…”
Section: Checklists In Website Quality Assessmentsmentioning
confidence: 99%