Zoella hasn't really written a book, she's written a cheque': Mainstream media representations of YouTube celebrities DELLER, Ruth A.
This article presents the results of survey data from readers of the Fifty Shades novel series. It is almost 30 years since Janice Radway's (1984) Reading the Romance was published and audience studies have burgeoned. However, public discourse about E L James's trilogy was couched in assumptions about 'formulaic' genre fiction, alongside debates about its 'mainstreaming' of BDSM, and little of this discussion drew upon the voices of readers. Our research reveals readers' complex, often contradictory, responses to the novels. For these readers, the acts of reading and discussing the novels offer a range of (dis)pleasures, from erotic enjoyment to the amusements of critique; from self-gratification to participation in cultural dialogue.
In this paper, I discuss the phenomenon of celebrity reality television and explore its function for those participating in it. Drawing on the success of their non-celebrity counterparts, programmes such as Celebrity Big Brother, I'm a Celebrity: Get Me Out of Here and Dancing With the Stars have become popular globally and, although arguably no longer at their peak, continue to attract large audiences and significant amounts of publicity. In this paper I discuss the role these shows can serve for celebrities at different levels of their careers. I argue that reality television appeals in different ways to celebrities at different points in the fame 'cycle': 'ordinary' people or 'pre-celebrities' seeking to become known through it; proto-celebrities who wish to expand their fame; celebrities engaged in the work of promotion for their other endeavours; celebrities who wish to remake their existing star image through using reality television as a rehabilitative strategy or an opportunity to develop new skills; and those whose careers are in a period of 'post-celebrity' who seek to renew their fame. I explore how a successful reality show cast is one that combines celebrities who are at a range of points in the fame cycle as the interactions between the cast members and their debates about fame and hierarchy prove a key attraction for audiences.
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