‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities

Deller, Ruth A.; Murphy, Kathryn R.

doi:10.1177/1367549419861638

Cited by 17 publications

(23 citation statements)

References 31 publications

(47 reference statements)

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“…Here the tone of self-mockery and humor, which is common in their blog, works to articulate conservative messages about motherhood in a self-aware manner. Authored books by SMIs are both a product and an investment in their visibility, as they justify more media publicity around the influencer and add further narratives to their public image (Deller and Murphy, 2020). Indeed, mummy influencers gain a cultural and social prominence sustained by their participation in mainstreamnews and entertainmentmedia.…”

Section: Models Of Motherhood Parenting and Familymentioning

confidence: 99%

Mummy influencers and professional sharenting

Jorge

Marôpo

Coelho

et al. 2021

European Journal of Cultural Studies

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Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media discourses on them. It focuses on how these female content creators portray parenting and family, work–life balance as an influencer and their boundaries for privacy and intimacy. It demonstrates how prominent mummy influencers reproduce a neoliberal ethos which favours an individual management of reconciling motherhood and a career in the context of post-austerity and precarity, through an emotional discourse that promotes relatability with the audience, converted into an essentially consumerist agenda.

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Section: Models Of Motherhood Parenting and Familymentioning

confidence: 99%

Mummy influencers and professional sharenting

Jorge

Marôpo

Coelho

et al. 2021

European Journal of Cultural Studies

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“…There seems to be a lowered "barrier to entry" to celebrityhood, as grassroots have direct access to the public through digital networks and can garner visibility using various strategies (Deller & Murphy, 2020;Velasco, 2021). Previously, celebrities comprised public figures with "an acknowledged talent, accomplishment or skill" (Baker & Rojek, 2019, p. 393), such as politicians, sportsmen or entertainers.…”

Section: Transforming the Meaning Of Celebritymentioning

confidence: 99%

The Dynamics of Influencer Marketing

Monzoncillo¹

2022

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His research and teaching interests include international media strategies, media branding, media business models, media and cultural policy, social media and media industries/cultural industries.YouTube, Instagram, Facebook, Vimeo, Twitter, and so on, have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more.Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence. The Dynamics of Inf luencer MarketingThis series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice.It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing 'mix' -from product development, consumer behaviour, marketing analysis, branding and customer relationships, to sustainability, ethics and the new opportunities and challenges presented by digital and online marketing.

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“…Conocemos influencers que destacan como expertos en moda, viajes, música, videojuegos, manualidades, cocina, incluso que se atreven a dar consejos relacionados con la salud y los medicamentos. Esto no deja de sorprender a gran parte del público y a los medios de comunicación más tradicionales (Deller & Murphy, 2019), a los que les resulta difícil comprender el secreto de este atractivo y se preguntan quién puede estar detrás de estas nuevas estrellas de la red (Stokel-Walker, 2019).…”

Section: Youtube E Influencersunclassified

Cine y youtubers: nuevas audiencias, nuevas experiencias

Fernández

Fernández-Ramírez

2020

Tsafiqui

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Los nuevos medios digitales han logrado, junto a la democratización del consumo audiovisual, la democratización de la producción cinematográfica. En consecuencia, surgen pequeñas ficciones generadas en Internet, que se van presentando en festivales cinematográficos, cuentan con muchos seguidores y, por ello, con una enorme visibilidad. Se puede afirmar que la modernidad líquida, predicada por el sociólogo Bauman, ha alcanzado al medio cinematográfico. Nos proponemos estudiar la convergencia de las nuevas formas de producir contenidos (youtubers), con la industria cinematográfica, y analizar este fenómeno emergente en su contexto, como espejo de una sociedad posmoderna. Los youtubers famosos llaman la atención de los productores y, a la vez, se implican en la producción cinematográfica y dejan ver una revolución de los parámetros tradicionales del cine: lo trasladan hacia un nuevo terreno, con espectadores hiperactivos que demandan relatos transmedia y experiencias inmersivas. Esta investigación presenta una aproximación científico-humanista de corte reflexivo al tema de estudio. Emplea una metodología cualitativa, de carácter exploratorio descriptivo, que define nuevos formatos de creación de contenido audiovisual, la convergencia entre cine y YouTube, y localiza las incursiones de youtubers del ámbito hispano en la industria cinematográfica. Esta exploración dibuja el marco para comprender un fenómeno no desdeñable y cuyos métodos y narrativas evidencian una futura relevancia en la producción de ficciones.

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‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities

Cited by 17 publications

References 31 publications

Mummy influencers and professional sharenting

Mummy influencers and professional sharenting

The Dynamics of Influencer Marketing

Cine y youtubers: nuevas audiencias, nuevas experiencias

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