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Owing to its size, affluence, and spending habits, the 18 to 35 age group is a viable segment for packaged tours marketing. This study examines the travel preferences of the youth segment and compares these preferences to representative tour offerings targeted to the 18 to 35 age group. The authors conclude that the current emphasis on the activities component in a tour package for the youth segment is misplaced; potential travelers in this age group place a higher value on free time, flexibility, exposure to the local culture, and the opportunity to visit scenic attractions.

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Previous research has shown that cognitive style impact s several areas of human behavior of interest to marketers. This article reports the results of an exploratol T study testing the proposition that cognitive style can influence one's perceptions of what is and is not a matter of ethics. The findi,lgs indicate that cognitive style can play a role in one's perceptions of ethics, and may help further our understanding of the factors that bear on ethical points of view.Questions about what is and what is not ethical in human interactions date far back into our past. However, these issues remain unresolved, as evidenced by the increased research interest in business ethics over the last two decades. One reason that we continue to grapple with the question of what is or is not ethical could stem. from our lack of understanding of the factors that influence perceptions of ethical behavior. Research studies on ethics typically focus on rdadvely objective variables such as family income and father's occupation (e.g., Grant and Broom, 1988), time on the job and level of education (e.g., Dubinsky and Ingrain, I984), college year, major, and sex (Beltramini et al., 1984), and the subjects' type of retail experience (e.g., Levy and Dubinsky, t983). However, Fleming (t985) makes