Marketing Overseas Tour Packages to the Youth Segment: An Empirical Analysis

Abstract

Owing to its size, affluence, and spending habits, the 18 to 35 age group is a viable segment for packaged tours marketing. This study examines the travel preferences of the youth segment and compares these preferences to representative tour offerings targeted to the 18 to 35 age group. The authors conclude that the current emphasis on the activities component in a tour package for the youth segment is misplaced; potential travelers in this age group place a higher value on free time, flexibility, exposure to the local culture, and the opportunity to visit scenic attractions.

Young Holidaymakers in Groups: Insights on Decision-making and Tourist Behaviour Among University Students

“…Indeed, many people try to stay younger for longer by adopting 'youth' travel styles even in their early 30s. Thus, the recent consensus view is that the upper age limit is higher and around 29-35 years (e.g., Kale et al 1987;Kreul1991;Oarke 1992;Bellis et al 2000).…”

The Taipei MRT (Mass Rapid Transit) Tourism Attraction Analysis From the Inbound Tourists' Perspectives

“…For example, a Taipei Travel Net has been created to provide information on tourist attractions, destinations, transportation, and accommodation for inbound tourists (Taipei Travel Net, 2006). By doing this, Taipei's urban tourism could provide a better travel experience for inbound tourists, especially for youth travelers, who constitute a very important, distinct, and separate tourist segment, and are considered to have good future prospects (Kale, McIntyre, & Weir, 1987;Keeley, 1995Keeley, , 2001Kreul, 1991). However like all other large urban cities, Taipei City also faces serious problems such as traffic congestion, automobile dependence, and automobile emissions, which decrease the quality of living and traveling.…”

Effects of Ecotourism Village Attributes on Tourists' Satisfaction -Focused on Comparison of Adults and Children-

“…그동안 연령에 따른 관광행동의 차이를 분석한 선 행연구를 살펴보면, 연령에 따라 선호하는 프로그램의 차이 (Kale, Mcintyre, & Weir, 1987;이혜현, 박덕병, & 이민수, 2006;Thomson & Pearce, 1980), 농촌관광객 특성에 따른 방문동기, 만족도, 추천의도의 차이 (오순환 & 김태성, 2005) (한상겸, 2009;김시중, 2010;Meng, Tepanon & Uysal, 2008;Yoon, Lee & Lee, 2010;Yuan & Jang, 2008;Žabkar, Brenčič, & Dmitrović, 2010 …”