This activity aims to help business owners introduce marketing strategies to recycling businesses in the Pamulang area of South Tangerang which are made from used plasik bottles large and small, then processed into handicraft products such as lamp stamps, aquariums, flower pots and others. This activity was inspired by the problem of partners in terms of marketing recycled products that have been processed. Based on preliminary observations to partners made by coming directly to the owner, the main problem lies in the marketing aspect. This is due to the weak knowledge of partners about marketing strategies. So that the recycled products that have been successfully made cannot be marketed to the maximum, only around the business location. The method offered in this activity is training / socialization on online marketing strategies through Zoom meetings. The results of the activity show that the activity has been carried out properly and runs smoothly, problems that arise in partners can be resolved. So that partners are able to understand about marketing strategies, this is evidenced by the results of evaluating partner answers 100% understanding of the material that has been submitted by the PKM Team leader.

Standard Operating Procedures are the backbone of a successful business, allowing us to work whenever we choose. Standard operating procedures (SOPs) are a vital component of quality management practice. The effectiveness of SOP is highly dependent on the owner and all employees' commitment to enhancing the quality of the manufactured goods. At the Setu batik house business cooperative in South Tangerang, Student Creativity Program (PKM) is conducted. Setu batik house, often known as RBS, is a collection of company cooperatives that manufacture a variety of written batik products and stamps. In addition, it produces hijabs made of Parisian fabric with contemporary batik patterns. The PKM activity method entails support coming immediately to the RBS location and doing FGD with the board and multiple members. The outcomes of the activity revealed that RBS SOPs were organized in pocketbooks and laminated posters were affixed on the walls of the operating room. The resulting SOP can serve as a guide for partners, both administrators and members, in the production of batik products that conform to defined criteria.

This study aimed to determine empirically whether the retail-mix in small-retail businesses, that includes physical facilities, merchandising, pricing, promotion, services, and organization / personnel has an effect on the performance of small retail businesses and their competitive advantage. The sampling method used was the purposive sampling, in which a total of 280 respondents were drawn among small-retail businesses in Tangerang. The data analysis technique used was Structural Equation Modeling (SEM) using LISREL version 8.8 to test the hypotheses. The results show that, retail-mix strategy, that includes physical facilities or location, merchandising, services, and organization / personnel has an effect on the performance of retailers. Meanwhile, pricing and promotion have no effect on the performance of retailers. Furthermore, the retail-business performance has an effect on the competitive advantage. These results need the attention of small-retail businesses to keep improving the combination of retail-mix strategy, either already has an effect or not on the business performance, because good performance can affect their competitive advantage in this sector.

Abstrak: Penelitian ini bertujuan untuk mengetahui  pengaruh pemasaran media sosial, promosi penjualan, dan nilai keuntungan terhadap keputusan pembelian sepatu olahraga Nike di Jakarta. Desain penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif. Pengambilan sampel dilakukan menggunakan non-probability sampling dengan teknik pendekatan purposive sampling, sebanyak 100 responden yang mengetahui dan pernah menggunakan produk Nike di Jakarta. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online (google-form). Analisis yang digunakan adalah structural equation modelling (SEM) dengan menggunakan SmartPLS 3 sebagai alat untuk menganalisis data. Hasil penelitian menunjukkan bahwa pemasaran media sosial dan promosi penjualan tidak memberikan pengaruh positif terhadap keputusan pembelian sedangkan nilai keuntungan memberikan efek pengaruh yang positif terhadap keputusan pembelian sepatu olahraga Nike di Jakarta. Hasil penelitian ini memberikan penjelasan kepada para pengambil keputusan bahwa hal terpenting pada saat mengambil keputusan untuk membeli sebuah produk adalah memberikan feedback berupa kepuasaan atau ketidakpuasaan terhadap produk yang sudah dibelinya.

The Indonesian Government requires all Palm Oil Plantation Companies to have an Indonesian Sustainable Palm Oil (ISPO) certificate. Indonesia issued a policy known as ISPO so that Indonesia management of palm oil plantations pay attention to aspects of economy, social, and environment. ISPO certification obligations are financially burdensome for businessmen because large certification costs certainly affect the company’s production costs, sales and revenues of palm oil companies. The research objective was to describe the process to get ISPO certification for Palm Oil Plantation Companies, to determine the impact of the application of ISPO certification on the economic, social, and environmental aspects of palm oil companies. Data analysis was carried out by comparing the impact ISPO implementation to PT. Perkebunan Nusantara VI Ophir at the time before (2013, 2014, 2015) and after (2016, 2017) ISPO certification. The results showed that stages of procedures for recognizing PT. Nusantara Plantation Ophir VI’s ISPO certification is in accordance with the mechanism as stipulated in Minister of Agriculture Regulation No. 11/Minister of Agriculture Regulation/OT.140/3/2015. The impact of the application of ISPO certification on PT. Perkebunan Nusantara VI Ophir has an effect on increasing production costs, production levels, selling prices, sales, and income. The results of the calculation of the revenue to cost ratio, obtained by the R/C value is greater than one, which means that the application of ISPO is financially efficient over the costs incurred. The impact of ISPO implementation aside from the financial aspects received by the company after obtaining ISPO certification affects the aspects of operational, social community relations, the company’s concern for the environment, as well as trading CPO and Kernel. ISPO certification received by PT. Perkebunan Nusantara VI Ophir affect operational aspects, relationships with the social community, the company’s concern for the environment, as well as trading CPO and Kernel.

This study aims to provide an instrument assessment of internal performance factors in retail businesses in traditional markets in South Tangerang. The sample was chosen by purposive sampling as many as 210 retail traders in 7 traditional market locations. Simple random sampling is done in selected retailers in each market, each location is chosen from 20 to 30 retailers of fashion product categories. Development of assessment of performance instruments in the company has been carried out. However, the scale of the retail business is still rare. The research model referred to the performance assessment developed based on aspects of internal performance appraisal. Data collection techniques were done by observation, FGD, experts, and distributing questionnaires to retail entrepreneurs who were selected as sample members. The validity of the contents of the instruments was examined by asking for opinions from peers and several experts in retail marketing and management. The instrument was tested on retail entrepreneurs who became the study sample. Validity and reliability analysis used a confirmation factor with the help of LISREL software. The result showed that the internal performance assessment on HR dimensions or aspects showed that there were 11 instruments in measuring HR dimensions (all valid items). In financial dimensions or aspects, there were 6 instruments in measuring financial dimensions (1 invalid). In the technical operational dimensions or aspects are 7 statement items in measuring technical and operational dimensions (1 is invalid); on market dimensions or aspects and marketing showed that of the 6 instruments in measuring market and marketing (1 is invalid). Moreover, all instruments related to assessing the internal performance of the retail business are 30 instruments. Hence, the result of the research is expected to obtain an internal performance appraisal instrument model in Traditional market retail businesses that are ready to be implemented in the South Tangerang area.

This study aimed to design an implementation strategy for evaluating the competitive advantage assessment of the APP model (asset/performance, potential, and process) in creative industries in the South Tangerang area of Indonesia. There were 20 respondents of small and medium industries who have handicraft businesses, such as batik, plait, accessories, midrib, and others. Participants were recruited by purposive sampling. Data were collected through observations, interviews, and focus group discussions. This research was qualitative in nature, and data were analyzed to assess competitive advantage based on the 3 P’s (potential, process, and performance). The research results can be used to develop the creative industry of the handicraft sector in South Tangerang, to increase the competitive advantage, preserve business activity and develop regional creative industrial centers in the potential handicraft sector. Keywords: creative industry in the handicraft sector, small and medium industry, potential excellence, performance process

Creative industry (CI) is the most important thing in the global economy. Companies, which operate in the creative sector, represent the most innovative businesses. This research is intended to consider the influence of inventiveness, novelty and competitive advantage on the result of the creative industry. There were 110 creative industry SMEs in the handicraft sector. The sampling technique used was purposive sampling based on considering the creative industry criteria for the handicraft sector which had been operating for at least 3 years. Data collection was done by distributing questionnaires to respondents selected as members of the sample. Data obtained will be analyzed by SEM using Partial Least Square (PLS). The result of the research showed that innovation has a good and powerful effect on what makes an institution or individual better than the other rival. Creativity has a definite and substantial result on competitive advantage. Innovation directly does not have a significant effect on company achievements. Creativity directly has a positive and significant effect on company performance. Competitive advantage directly has a definite and significant effect on the performance of the company. Creativity has an indirect impact on performance mediated by competitive advantage. Therefore, craft products must be able to increase creativity and innovation to remain superior in competition and achieve optimal business performance.