Instrument Design of Assessment Performance for Sector Internal Retail in South Tangerang

Abstract

This study aims to provide an instrument assessment of internal performance factors in retail businesses in traditional markets in South Tangerang. The sample was chosen by purposive sampling as many as 210 retail traders in 7 traditional market locations. Simple random sampling is done in selected retailers in each market, each location is chosen from 20 to 30 retailers of fashion product categories. Development of assessment of performance instruments in the company has been carried out. However, the scale of the retail business is still rare. The research model referred to the performance assessment developed based on aspects of internal performance appraisal. Data collection techniques were done by observation, FGD, experts, and distributing questionnaires to retail entrepreneurs who were selected as sample members. The validity of the contents of the instruments was examined by asking for opinions from peers and several experts in retail marketing and management. The instrument was tested on retail entrepreneurs who became the study sample. Validity and reliability analysis used a confirmation factor with the help of LISREL software. The result showed that the internal performance assessment on HR dimensions or aspects showed that there were 11 instruments in measuring HR dimensions (all valid items). In financial dimensions or aspects, there were 6 instruments in measuring financial dimensions (1 invalid). In the technical operational dimensions or aspects are 7 statement items in measuring technical and operational dimensions (1 is invalid); on market dimensions or aspects and marketing showed that of the 6 instruments in measuring market and marketing (1 is invalid). Moreover, all instruments related to assessing the internal performance of the retail business are 30 instruments. Hence, the result of the research is expected to obtain an internal performance appraisal instrument model in Traditional market retail businesses that are ready to be implemented in the South Tangerang area.