Currently a variety of strategies are strived by the entrepreneurs to strengthen their identity efforts amid new products popping up by presenting renewability in accordance with the interest that exists in the market. Partners in public service activities this is Kiki Adelya a young entrepreneur trying to do creative food products namely remahan beans and gnetum Brown named "Winsome". Partners often obtain orders for the event, wedding, and anniversary poems for personal consumption. Location of partners located in Banjar new temples, Gianyar. Currently owned by business partners are experiencing barriers in product development. The results of the solution that has been given is on product diversification done socializing by delivering the material results of scientific researchers on product diversification. Knowledge of product diversification which are much sought after on the market such as Yam, plantain, potato, maize and others. After the partners learned of the activities further granting of gifts in the form of additional flavor chocolate such as green tea, strawberry, white chocolate/vanilla as well as base material in addition to using a variant form of addition done Rau peanuts. Supplies product diversification has been given also practiced together with the team and partners so as to produce a new variant. The results of the second form of the creation of a more attractive packaging design to reinforce branding partners and granting standing pouch type ecobag as the site of the new packaging.
<p>Perempuan memiliki nilai tanda dan nilai tukar yang dapat direpresentasikan pada era kini.Perihal tubuh, perempuan menjadi objek yang berpotensi untuk dieksplotasi sebagai nilai ekonomis yang tinggi.Penelitian ini bertujuan untuk menggambarkan komodifikasi tubuh perempuan operator SPBU 54.801.50 di Denpasar.Pemilihan metode studi kasus dalam penelitian ini sangat tepat dikarenakan hanya SPBU 54.80.50 yang memperkerjakan perempuan sebagai operator dengan berpakaian seksi.Jenis penelitian kualitatif ini menggunakan teknik pengumpulan data berupa observasi, wawancara dan dokumentasi dan teknik analisis menggunakan model interaktif.Hasil dari penelitian ini adalah perempuan yang bekerja sebagai operator di SPBU 54.801.50cukup menerima apa yang telah ditetapkan oleh atasan untuk berpakaian seksi, adapun yang mempengaruhi memilih pekerjaan dengan ketentuan tersebut berasal dari faktor eksternal dan internal. Komodifikasi yang melekat pada perempuan operator tersebut dirasakan tidak berdampak pada pencitraan negative seorang perempuan.Hal itu dianggap sebagai bentuk strategi pemasaran dari para pemegang kekuasaan untuk mendapatkan hasil produksi yang diinginkan.</p>
This tourism village concept has been widely implemented in Indonesia, especially in Bali based on Community Based Tourism (CBT). One of the tourism villages in Denpasar that implements CBT is the Kertalangu Tourism Village. The concept of developing CBT requires collaboration between the community and the government through the use of information technology. One of the uses that can be done is to use the website as a medium for disseminating information from the Tourism Village. In this study, the development of the Kertalangu Tourism Village website will be carried out using the waterfall model, followed by evaluation using BlackBox testing and the User Experience Questionnaire. The results showed that the Kertalangu Tourism Village Website was successfully implemented using the 5 stages of the Waterfall model, namely planning, analysis, design, implementation, and testing. Planning is done by collecting data, which produces Based on the results of BlackBox testing, it can be seen that the expected results of the test items and deleting data are scenarios that are not yet valid. 8 test scenarios need to be improved for further development. The results of user satisfaction on the Kertalangu Tourism Village website were successfully analyzed using the User Experience Questionnaire. The results of user satisfaction indicate that the majority of aspects (attractiveness, clarity, accuracy, and stimulation) are included in the category of below-average satisfaction. Aspects of efficiency and novelty are included in the above-average scale. Further research can be focused on improving and developing functionality related to aspects of attractiveness, perspicuity, accuracy, and stimulation.
ITB Stikom Bali is considered a product that can be branded through the image of a company (company branding). This is increasingly realized, seeing the development of the campus not only from a physical perspective but also from a non-physical perspective. ITB Stikom Bali has 2 faculties and 5 departments. ITB Stikom Bali has 3 campuses: Renon, Jimbaran, and Abiansemal. Jimbaran is one of the areas in Bali that is a tourist attraction. Jimbaran is famous for beach tourism and the Garuda Wisnu Kencana Statue. In addition, Jimbaran is very close to the airport, so foreign tourists have no trouble visiting Jimbaran. Technological developments in the tourism sector have made ITB Stikom Bali, especially the Jimbaran Campus, open a concentration in the tourism sector with e-tourism. The concentration of e-tourism will combine the concept of tourism packaged with technology. This research was conducted to determine the public's perception of the Brand Image of ITB STIKOM Bali, especially at the Jimbaran Campus after the opening of the e-tourism constellation. The population in this study is the community in Jimbaran village, amounting to 50 people. This research uses a descriptive qualitative approach. The data collection technique used is the method of observation, interviews, and documentation. The results showed that almost all respondents described a positive perception of the opening of the e-tourism construction at ITB Stikom Bali, Jimbaran Campus because it provided new job opportunities in the tourism world.
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