Penguatan Identitas Melalui Branding Kemasan dan Diversifikasi Produk Usaha Comel

Abstract

Currently a variety of strategies are strived by the entrepreneurs to strengthen their identity efforts amid new products popping up by presenting renewability in accordance with the interest that exists in the market. Partners in public service activities this is Kiki Adelya a young entrepreneur trying to do creative food products namely remahan beans and gnetum Brown named "Winsome". Partners often obtain orders for the event, wedding, and anniversary poems for personal consumption. Location of partners located in Banjar new temples, Gianyar. Currently owned by business partners are experiencing barriers in product development. The results of the solution that has been given is on product diversification done socializing by delivering the material results of scientific researchers on product diversification. Knowledge of product diversification which are much sought after on the market such as Yam, plantain, potato, maize and others. After the partners learned of the activities further granting of gifts in the form of additional flavor chocolate such as green tea, strawberry, white chocolate/vanilla as well as base material in addition to using a variant form of addition done Rau peanuts. Supplies product diversification has been given also practiced together with the team and partners so as to produce a new variant. The results of the second form of the creation of a more attractive packaging design to reinforce branding partners and granting standing pouch type ecobag as the site of the new packaging.

Product Marketing With Social Media And Strengthening Identity Through Packaging Branding

“…For traditional people, consumptive behavior is considered a cultural tragedy that must be minimized. Meanwhile, for entrepreneurs and modern society it is considered a positive habit so as not to be left behind by the times (Antari & Wulandari, 2019;Were et al, 2019). This is one of the reasons for entrepreneurs to continue to exist in the modern world.…”

“…Brand Image will not significantly affect customer satisfaction, but a good brand image can influence or increase customer buying interest (Fianto et al, 2014;Yuvita, 2019). Besides that, packaging has a significant effect on customer satisfaction (Antari & Wulandari, 2019). This means that an increase or decrease in packaging will significantly affect the increase or decrease in customer satisfaction.…”

Pendampingan Penyusunan Laporan Keuangan Dan Perancangan Pemasaran Produk Istana Sandal Karet

“…UMKM dapat menjadi salah satu sektor perekonomian yang menjadi andalan di Indonesia. Berkaitan dengan UMKM atau industri rumah tangga memang merupakan aktivitas perekonomian kecil namun dapat berpengaruh pada peningkatan perekonomian secara individu maupun secara umum (Antari dan Wulandari, 2019). UMKM mampu menyediakan lapangan kerja bagi masyarakat, meningkatkan kreatifitas dan produktivitas daerah dalam mengelola sumberdaya yang dimiliki, menggerakkan perekonomian dan kesejahteraan masyarakat, UMKM di Indonesia banyak didirikan oleh rumah tangga miskin karena masyarakat tersebut tidak mendapatkan lapangan kerja yag lebih baik.…”