Indonesian people tend to view imported fruit as a more prestigious value compared to local fruit. The case of pandemic covid19 has an impact on the imported fruit market in every country, especially apples that are famous in the Indonesian domestic market, among others, coming from China. People's fear of the transmission of covid19 brings its perception for consumers in consuming fruit originating from China. The purpose of this study is to know consumer preferences towards local Malang apples and imported apples, as well as identify the factors that make up those consumer preferences. The method used is a quantitative method of description using Principle Component Analysis (PCA). The result is that consumer preferences are influenced by the price, favorite, and place of purchase of apples. While the factors that shape consumer preferences in the consumption of local apples obtained formed three factors: performance, appearance and green product and imported apples obtained three factors are performance, packaging and green product that has similarity to the description are only slightly different from the attributes formed in it.
The increase in the snack food industry in Indonesia is one of the effects of improving the current lifestyle. Along with the progress of the digitalization era, technology and marketing strategies that take advantage of the industrial revolution 4.0 demand for snacks is also felt to grow rapidly. Likewise with the growth of culinary tourism provides an opportunity for small industries in the food sector to innovate in developing their products to be attractive to tourists. Mocaf (modified cassava flour) is local flour produced from cassava through a fermentation process, in the long-term it can be used as a substitute for wheat flour. This study aims to determine the variables that affect consumer satisfaction with mocaf-based food products. Purposive sampling technique was applied as a method for determining the sample, with a sample size of 145 people. The analytical method used is structural equation model with the help of warp-PLS software using two exogenous variables namely product quality variable (X1) and price variable (X2) also satisfaction endogenous variable (Y). The results of the analysis show that product quality variables have no significant effect on customer satisfaction, while the price variable has a significant positive effect on customer satisfaction. This shows that in the consumption of mocaf-based processed products, consumers consider product prices more than product quality to influence satisfaction.
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